Nowadays, people are taking their almost of entire lives online. They are online for socializing on social media sites, sharing their mind updates, their photographs, sharing information updates, and more.

Pinterest emerged as a new type of social media site that has a specialty for visual content. Many people have shared their image content, such as: infographics, meme pictures, self photography, and other type of pictures. These features and opportunities have been taken by marketers, so that they utilize Pinterest as a showcase their brand and product. That’s why we call it Pinterest Marketing.

Fundamental information about Pinterest marketing for Beginners

I will share you some facts about Pinterest and how you utilize it as one of your social media marketing strategies.

1. Pinterest has more than 20 million users.

This social media site is one of the fastest growing site among others. So this is a big opportunity for you to market your product via Pinterest.

There are a lot of type of user’s interest, like gardening, education, business, and more. So, you can choose your target audience based on your niche.

2. Showcase your images on Pinterest.

As I told you before, the core of Pinterest is sharing visual content both pictures and videos. Below are the sample of picture board and video board in my Pinterest account.

Some best practices to show your images or videos on Pinterest

a. After defining your target audience, you just focus on creating good content and show your content to feed your followers.

b. You have to research what content that has more engagement and become viral among your followers or prospects. So, you can produce the same spirit of this content to get more audiences.

c. You must vary your content. It means what you pin should contain not only your business information and your product, but also other types of info, for example blog post or website from a source that is related to your business.

d. You should create a Pinterest-friendly content on your website. For example, make Pin button on your images or videos in your website, so that it is easy for people to pin your content or share your content.

3. Socializing with people.

In accordance with purpose, Pinterest is made for sharing and socializing. So, utilize Pinterest effectively for your marketing purpose.

Some best practices to socialize with people on Pinterest

a. The fundamental thing to understand is, that you should share/pin/follow/comment/re-pin with a purpose. This purpose must be suitable for your marketing goal.

b. After knowing your purpose and your targeted audiences, then you must complete your description or profile based on your purpose and targeted audiences.

c. Start socializing by becoming an integral part of the community.

d. Start following other users who have the same interest with you.

e. Establish the communication step by step naturally. By starting to join a community and follow other users and then you actively communicate and sharing among them, you will get a reward. You can see, as time goes by, you will obtain targeted follower and you can create your own community by that.

f. Keep sharing and be proactive in your community.

4. Pinterest is very helpful for driving a traffic.

If you keep sharing and socializing in your community, you will get a good brand reputation. This brand awareness is very useful and drive a traffic to your website or your landing page.

If they impress with your image or video sharing or pin, many people will follow you to get more valuable information from you. Afterward, they will click your website to get more information. If you have a good or a compelling landing page, your follower will convert to buyers.

The conclusion is, beside SEO organic effort, Pinterest can drive a better SEO result and can facilitate you rank higher for your particular keyword.