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After discussing customer loyalty , I will explain about CRM (Customer Relationship Management). There is a very close relationship betw... -
Before reading further, you should read previous article in order to get comprehensive understanding. I have explained about basic of... -
You can say that price decision is excellent if the price can reflect a company's concerns. Therefore, you have to understand thoro... -
Actually, determine a correct price is a difficult problem to solve, because there are several price setting considerations you must conce... -
To obtain comprehensive understanding, you should read marketing approach first. Now, we will continue to market oriented approach . ... -
Word of Mouth has always been an interesting phenomenon to be discussed. Some marketers have a skeptical outlook and contempt for this ki... -
After knowing pricing in marketing , now I show you the pricing objectives. As you know, there are several goal of pricing. Determining a...
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