Here are the things you must know if you want to perform online video marketing

• Online video become more popular. The popularity has skyrocketed. Therefore, online video is one of the powerful way in digital marketing.

• The popularity of online video increases because the latest technology has evolved. Internet connection is very fast with lower cost. In addition to this, video technology has evolved. This condition has boosted online video consumption. The result is video can now be used for entertainment, information, education, and advertising also.

• As online marketing tool, you can reach audiences more by disseminating video online.

• If you have ability to create a video, these are the ways to reach customer:

1. Create a video, upload it to YouTube.
2. Create a video, embed it to your website.
3. Create a video, buy ad space in people's website.
4. Create a video, buy ad space in people's video.
5. Create a video, publish it to social media sharing.
6. Create a video, embed it to your email list.

• Step to advertise your video and achieve your business goal:

1. Create goals that align with your vision and mission.
2. Research to understand audiences want/needs.
3. Create a video to incorporate these two point.


Goal examples:

1. Audiences are excited about your video.
2. Gain exposure to new audiences.

Metrics that you can observe for these two goals:

1. The number of comments, likes, shares.
2. The number of new followers.

• If you don't have ability to create a video, these are the ways to reach customer:

1. If you can't create a video, you can still take and advantage of online video marketing by advertising your business on other people's video.

2. You can select particular types of videos (that is related to your business) where you would like to advertise.

• To help audiences know your video content and help it appear in search result, you must:

1. Use accurate title.
2. Use relevant keywords.
3. Write detailed descriptions.
4. Don't forget include call to action to encourage viewers taking the next step.

• How to advertise on video sharing site:

1. Define your target audience clearly, such as: cooking enthusiast, biking lover, cat lover, etc.
2. Research the types of content your target will be most likely to view.
3. Research video channel. The channel must have content that matches the audience's interest.
4. Advertise your business on these videos/these channels.
For examples: use Google Ads program to advertise on Youtube (your video ads will be placed within the video).
Notes: you can advertsise your business with ads type like images and text instead of video (your ads will be placed next to the video, banners or text below the video, etc.)
5. Encourage audiences to action once they view your ads, such as: visit your website, subscribe, etc.
6. Analyze and monitor your campaign, make some improvements based on the results.

• Example tools to create good-looking banners for your ads :

1. Google's Ad Gallery.
2. richmediagallery
3. Google webdesigner
3. https://nativeads.withgoogle.com/#/customize

• Analytics is one of the tool that is integrated in video sharing site. With this tool you can get some insights about the audiences who watch your video, how they engage with your video, find out what the audiences like and don't like, etc.

• Metrics examples of online video marketing campaign:

1. Demographics, such as: age, gender, location, etc.
2. source media or traffic source.
3. What day and time people watch your video mostly.
4. Time spend on the video or average lenght of video viewed.
5. Number of like, dislike, comment, share.

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Read these to gain more knowledge and insight in digital marketing:

1. Step by step performing digital marketing: an example.

2. Fundamental Information of Content Marketing

3. List of tools for editing image: useful for display ads