Welcome, marketers! In today's dynamic landscape, understanding and leveraging data and Artificial Intelligence (AI) isn't just an a...
Read more »Marketing Analytics Academy: Beginner's Guide to Marketing Analytics
Mastering Data Analytics & AI in Marketing A Beginner’s Guide to Data-Driven Success
7:00:00 PM No commentsIntroduction: Why Data and AI Matter for Modern Marketers In today’s digital-first world, marketing is no longer just about creativity—it’...
Read more »Introduction In today’s fast-paced digital landscape, marketing success hinges on two powerful forces: data and artificial intelligence ...
Read more »Marketers know that Analytics and AI are here to change the game, but how do they know where to begin, what tools to adopt, and how to impre...
Read more »Introduction to Data Analytics: Identifying Relevant Data for Effective Marketing Decisions
7:00:00 PM No comments1. The Power of Data in Marketing In today's world, where there's a ton of data available, marketing professionals depend on data an...
Read more »Data-Driven Decision Making (DDDM): Transforming Raw Data into Actionable Knowledge
7:00:00 PM No comments1. Introduction In today’s fast-paced and competitive business landscape, professionals across all fields turn to data-driven decision-makin...
Read more »Defining the Problem and Asking the Right Questions: The Crucial First Step in Data Analysis
7:00:00 PM No commentsData is everywhere, and businesses in all industries—especially in marketing—are leveraging analytics to make informed decisions. However, ...
Read more »How Data and Business Analysis Drive Marketing Success: A Comprehensive Guide for Marketing Professionals
6:00:00 AM No comments1. Harnessing the Power of Data Data has become the backbone of decision-making in today's fast-paced business environment. Understandin...
Read more »1. Transform Raw Data into Meaningful Insights The Art of Data Visualization and Presentation In today’s data-driven world, the ability to t...
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Complementary article that you should read: ATL and BTL advertising basic theories and FAQ Grow your business with PPC advertising The ...
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The introduction of marketing channel can be read at my previous article. In this article, if you have read, you will understand that impl...
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Competition is one of concern to price decision. Although you implement a markup pricing strategy , you should benchmark your product price...
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According to former article The Method of Pricing , I promise you to discuss about price setting method more detail. At this time, I will ...
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First of all, I want to inform you that this article is for explaining you the examples of Below-the-line ( BTL ) advertising, one of th...
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In the previous article, I wrote a guide to integrated marketing communication As I mentioned before, integrated marketing is using hol...
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Now I will discuss about the sales forecasting . Sales forecasting is important as a substance for determining the cash or budgeting. Cash...
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