If you have not read my previous articles basic information about real-time marketing and customer listening marketing program , I suggest you to read these before you continue in this subject. Why? Because this subject is closely related to both articles, and you will get more insight if you read these three articles all.

I assume you have already read the preceding article above, and I will continue on how to implement real-time marketing with Facebook.

Facebook Facts

Facebook has 1.2 billion users (and after this articles is posted will grow). Do you how many of them browsing this site every day? The number of users who access are approximately 60% of them. Moreover, the number of users who use mobile device to access is increasing.

With these facts, you will know that there are more people who communicate interactively. The fundamental goal people subscribe to Facebook is as a digital platform for them to engage with each other (friends, relatives, families, colleague, etc.)

There are another features that encourage people to subscribe to this social media site.

They are:

- People free to join the groups which are related to their interest.

- People free to like things, such as: people’s status, fan page, people’s comment, etc. The things that they like.

- People feel free to express their opinion against someone’s status.

Benefits for Brand and Advertiser to implement real time marketing with Facebook

Actually, there are more features that Facebook has, but I only state some of them above, especially the features that make brand or advertiser perform marketing easier than before.

Through these features, advertiser can perform real-time marketing by doing customer listening.

Below are the examples:

- Advertiser has ability to listen on what people are talking about on Facebook is one of the application of real-time knowledge, and you can listen them.

- By examining user’s data, you can reach particular demographics and psychographics (reach current, active, and prospective customer).

Let me recap what is demographics and psychographics.

Demographics means targeted audiences who are classified by gender, age, education level, etc.

Psychographics means targeted audiences who are classified by behavior, lifestyle, interest, etc.

- Help the advertiser recognize what the targeted audiences are talking about with several third party Facebook marketing tools.

For examples: the kind of movies they are watching and the kind of news they are talking about, the kind of interest they like, is the interest they like related to your brand or product, are brand mentions included in their reaction against the latest news they got, and so on.

Conclusion of real-time marketing by customer listening with Facebook

Facebook marketing fundamental recapitulation:

- Reach more targeted audience by examining user profile thoroughly.

By using third party Facebook marketing tools, you can easily capture the profile who can match with your criteria. For example: the group that they join, the fan page that they like, the particular status that they comment, their current status that mention about special thing, etc.

- Customer listening program with Facebook.

You can listen the things the you define (such as: your brand, the product, negative sentiment about your product, positive sentiment about your product, and so forth).

By listening and knowing the voice of customer, you can respond them, improve your system, develop new product based on their need, and many more.