Nowadays, business competition is very tight. Every month, new startup company emerge. There is one ultimate requirement if you want to win the competition. What is this? The requirement is keep observe the trends ( market trends ) and stick to it.

After knowing the requirement, new question rises. How do we know the trends? The answer is: we know the trend via social media. With the essence of social media ( sharing information ), we can get involve in it and start gathering the data ( trend ).

Everybody love to share even share his bad experience. He shares it so that people has not bad experience like him. There is another type of sharing that I found in social media, they are: sharing about product that he wears, one company that service him so that he got satisfied, about his traveling, about tips and trick, and so on.

So, I draw a conclusion here that if your company want to success achieving more market, you have to join and get involve in social media. If you satisfy your customers, they will inform their relatives via social media about you. It is called word of mouth marketing. They are the best marketing agents even you are not paying them.

Thanks to founder of social media online such as Facebook, Twitter, Linkedin, Path, and others. Because there are features in there to see and analyze the people so that you can segment your target market. You can see their passion,ntheir interest, their sharing. So that you only focus on your segmented target. You will get better ROI when you advertise to your best target. The conversion is very high because you can offer them your solution based on their need even you can talk directly to them on Facebook or Twitter.

I recap the statement above. You know their need and their desire. You offer your solution directly to them, so you will make them click on “buy now” link in your website because your offering is equal with their desire. You will achieve high conversion if you talk directly with your targeted people.

Now, you know the importance of social media marketing , don't you?

Below is the picture that explains why you must implement social media marketing

There is another tips in social media marketing. Be an active there. Update your timeline regularly. Vary your content between sharing news, offer a solution, gift, funny thing, respond to customer, hear the customer's complaint, and so on. If you persistent doing that, you will be a leader in your industry. Then you will be an influencer in your expertise. They will follow afterwards the crowds will follow you.

One thing to remember, doing those tasks is very time consuming and not an easy tasks. So you should have person who is dedicated manage the social media marketing. You must hire social media marketing manager in order to implement social media marketing. Because as a social media marketing manager, he will know what content will work and what will not work. He knows what content will become viral and what doesn't. He experience in making relationship with people especially in social media channel. So, assign special person to manage social media is a must.

If there is special person focus on managing your social media marketing, you will have a time to perform another task. You will focus on strategic marketing or develop new things. The thing you must do is just inform to others your website, your facebook page, your official twitter account, and so on and let the social media marketing manager handle social media marketing activities.