I have written about social media marketing samples before this article. You can see in my article such as:

1. Twitter marketing to market your products

2. Linkedin marketing one of marketing instruments.

3. Beginner Marketer should know this social media marketing tools.

4. Social media marketing manager job description

Right after publishing these articles, there are several friends who read above articles asked me. The questions are very similar. It sounds like this: “I am a novice marketer, I have implement some marketing theories which was got when I was a student college. Social media marketing is new for me. Should I learn this?”

I just answer them,”if you want your career will be better in the near future, learn it and practice so that you can add your experience in your CV.”

Why do I answer like I mention above? Here are the background why social media marketing is very important. Please read carefully.

The reason why social media marketing is important.

1. No business can grow without sales. Sales is achieved by marketing activities.

2. One of marketing activities instruments is social media marketing.

3. Now, almost all of us have social media account like facebook , twitter , google plus , pinterest , and so on.

4. So every business even small business have been taken part of this to communicate with their customers.

5. Finally, social media marketing strategies, social media marketing implementation, social media marketing tools, social media marketing best practices are skills that must be possessed by marketer especially beginner marketer to grow up your career.

If your are entry level marketer or student college who learn marketing and want to know more details about social media marketing manager and what are the activities and job description, please free go to my previous article that I have mention above at point number 4.

Social media features that you should know

Below are the benefits of social media:

1. You can use social media to share fascinating things with your friends and relatives.

2. You can ask your friends for recommendations via social media.

3. You can rapidly spread the news to all over the world.

4. You can share amazing websites and videos with your circle of friends or set to public.

5. You can develop your a professional profile where your colleagues and employers can endorse you.

6. If you are an influencer such as artist, politician, and so on you can use social media to keep your followers and fans entertained.

There are many benefits if you join and active in social media. But, the fundamental thing is people (including company) use social media to communicate and share.

The examples of social media

1.Blogs

You can share informative news here where people can reblog your content or follow your content.

For example : blogger, wordpress.

2. Microblogs

Same as blog but more simple and short.

For example : tumblr, twitter.

3. Collaborative project

All people can join and collaborate for certain projects.

For example: wikipedia

4. Social bookmarking

All people can bookmark the interested things, and can be followed or follow someone who have same interest.

For example: pinterest, reddit, digg, stumbleupon, technocrati.

5.Video and picture ( content ) community

All people can share and reshare the content.

|For example: youtube, dailymotion, path, instagram.

6.Forum and groups

All people can join forum or groups their interested in.

For example: web forum, yahoogroups, googlegroups.

7. Social networking sites

For example : Facebook, linkedin.

8. Mobile social media.

For example : foursquare, facebook places.

The benefits if you implement social media marketing

Not like conventional marketing which consume resources a lot so makes the advertisement costly, if you implement social media marketing it is fairly inexpensive.

The next benefit is you can target special people by demographic and psychographic term. You will have targeted prospect and can have high conversion.

You will get high sales by doing above thing, but with social media marketing skill that you have to learn.

Recap the importance of social media marketing

Now you have known the importance of social media marketing. It is your turn to decide, if you want to enhance your skill in marketing, you have to learn social media marketing. And I believe it will boost your career in marketing.