After documenting Marketing theory FAQ (frequently Asked Question), there were several people sent me private message. They want me to continue the marketing documentation and write the marketing materials which I have got to this blog.  OK, I will continue on the documentation and I write these in Question and Answer form like previous post.

Marketing basic Question and Answer

Q:What is the ultimate purpose of a business?
A:According to Peter Drucker, the purpose of a business is to create customer. If you deliver you values appropriately then you satisfy your customer, profits will follow.

Q:Would you mind explaining me what is marketing management?
A:Marketing management is utilization of marketing strategies to meet your business’ goals. This utilization must be performed by every people in your company, not only marketing department but also all the every human resources. 

Q:What is fundamental application in marketing management that has to be performed in daily basis?
A:There are several fundamental marketing activities, they are:

-Targeting the user based on your niche.
-Collecting their database.
-Attracting them by communicating your values to them.
-Managing buyer’s (people who have bought your product) database.
-Retaining them by developing customer loyalty program.

Q:Why I must create customers loyalty program and retain current customers?
A:Because researchers have stated 80:20 law that mention 80 percent of business’ revenue accumulate from 20 percent  of repeat customers or loyal customer.

Q:What thing that I have to concern to gain loyal customer?
A:To perform customer loyalty programs you have to understand your customer behaviour first so that you can perform the programs efficiently.

Q:What is customer behaviour?
A:Customer behaviour is one of marketing subject who learn behaviour such as:
-the product and service that they buy.
-how they use and feel the product or service they buy.
-how they decide to buy the product.
-the interaction between customer and the product start from knowing the product, buy and consume the product, their activities related to the product, are they satisfied with the product or not, and so on.

Q:Why knowing consumer behaviour is important?
A:Knowing consumer behaviour especially consumer, prospect, or targeted user in your niche is very important. Let me answer it is important to understand your customer behaviour is important.
By studying this subject, you will know some factors that impact on people buying decision. Then you will find what are their culture, perception, decision making factors, purchase and post-purchase action.
By knowing that, you can develop appropriate marketing strategies and marketing activities based on these information. With correct approach to correct or targeted user/consumer, you will get the best result or lead to greater profitability.

Q:What do you learn from consumer behaviour research?
A:You can learn basic and fundamental marketing thing. You can identify your marketing strategies’ problems so that you can find and evaluate the solution about this.. Moreover you can find and define opportunities by those research.

Q:What are the activities of marketing team?
A:Every activities that involve relationship with customer from A to Z. For examples: do a research, build a plan, cooperate with seller, communicate with other both internal and external, be part of a product developer, social media marketing, optimize online marketing such as search engine optimization or ppc ads optimization, manage CRM, manage supply chain, make a good relation to distributor, wholesaler, retailer, or end customer, be a part of financial team to define a budget, as a management team to set the objectives and strategies, and so on.

Q:What skills are required to become a marketer?
A:I have collected skill-set for marketer and marketing soft-skills which are required in my previous documentation in this blog. Please read these there.