I will notice you some fundamental marketing theories. I will note this in question and answer form because it will be easier for beginners to understand the marketing theory and it will be simpler for experts or practitioners to recall the marketing basics.

Before starting, I want to explain you that there are many marketing terms and definitions. The same marketing term can mean relatively different if you get from other source. In some context, you will find that same marketing term has different meaning in practice (real world). 

Let’s start enjoying these marketing FAQs below

Note that Q = Question, and A = Answer.

Q: What is marketing?
A: Marketing is a process of planning and implementing the concept to fulfill people’s need. In other words Marketing is philosophy and a set of techniques to market your product or service.

Q:What is the objectives of marketing?
A: There are main objectives of marketing activities, they are:

-Satisfy people by providing them your product or service.
-Increase sales
-Maximize growth
-Sustain your business
-Build market share
-Create attention and interest

Q:What is AIDA in term of advertising?
A:AIDA stands for:

Attract attention
Induce interest
Develop the desire to buy
Activate the sale

Q:What is the ultimate marketing activities?
A:The essential marketing activities are:

-Researching, auditing, planning, executing the strategies for making people informed and interested of your product or service.
-Researching, auditing, planning, executing the ideas for selling your product or service at the best price.
-Researching, auditing, planning, performing activities for keeping your loyal customer or make current customer become loyal customer and converting prospect to become customer.
-Getting feedback and evaluating above activities for improvement.

Q:What kind of marketing type that can be implemented?
A:There are two marketing types, they are:

1.Offline marketing.
It means you can advertise at offline media such as: newspaper, magazine, billboard, and so on.

2.Online marketing.
It means you can advertise at online media such as: e-mail / newsletter, website, social media site, and so on.

Q:How to market your product or service based on marketing best practices?
A:You have perform these steps:

-Define your niche.
-Determine your targeted user based on your niche.
-Develop media to deliver your messages (offline or online channel).
-Create proper messages to your targeted user.
-Deliver your messages at the right time.
-Differentiate your product or service from competitors.
-respond your prospect in appropriate manner and make a beneficial relationship with your current customer.
-Monitor your activities based on your KPI (Key Performance Indicator) and evaluate those for improvement.

Q:Can you describe the segment of customer relationship?
A:There are several segment of customer relationship, they are:

-targeted user : someone that you think will be interested of your product or service.
-Prospect : someone who has revealed his interest to you.
-Customer : someone who has bought your product or service.
-Loyal customer: someone who had made multiple purchases, and has good relationship with you. Moreover, he recommends your product or service to his relatives.

Q:Is the old marketing theories is dead?
A:It depends on your niche, your targeted customer, your marketing media, and so on. But, in this new era Marketing is based on connection, trust, and awareness. So you can combine implementing these marketing theories instead of focus on one of them.

Q:You have said that marketing is set of techniques to market your product or service, what are the techniques which can be implemented?
A:The techniques that you can be utilized are based on your marketing activities, because every marketing activities need to utilized some of techniques.
For examples:

-When you perform marketing research, you have to use some techniques to find what is the customers’ ultimate needs and how to satisfy them.
-When you conduct an advertising activities, you have to know the techniques for communicating your offer (benefits of your product or service) to targeted people.
 -When you define your product’s value, you must use pricing techniques to decide an appropriate price which is conformable with your targeted customer.

Q:What are foundations for success in my business?
A:In order to get success in your business, you must have three directions which are performed together, they are:

-Customer orientation.
You have to create a product or service that give excellent values for your customer so that you can satisfy your targeted customer.
To satisfy your targeted customer, the fundamental thing that you have to concern is understanding your targeted customer.
-Competitor direction.
Beside focusing on your customer, you must look at how your competitors serves their customer. By benchmark this, you will gain thorough information for feedback, so that you can improve your business process.
-Inter-functional coordination.
For getting success, all function in your company should work together to create your values, not only your marketing staff but also all people in your company.
For creating values, all processes have to performed well , therefor all people from manufacturing department to front officer, from regular staff to board of director have responsible to create and develop your values which will you deliver to your customers.

Please keep in mind that I do not confine above three orientations, there are more thinds that you have to consider, but those are the main point.

Q:What is marketing process?
A:Marketing process is an ongoing processes which has to be performed according to marketing management best practices, the processes are:

-Analysis.
As I mention before, in this phase, you perform marketing research to get understanding how does your business, what are the strength and weakness, what are the opportunities and threats, what are the customers’ fundamental need, how to deliver your value to your customer, what did your competitor do, where are you now and where do you want to go, and so on.

-Planning.
After knowing the right information above, then you will be in the next step. In this phase, you define your strategies based on the analysis result and also decide your key performance indicator.
-Execution.
Then you have to run your strategies and implement those strategies in daily basis.
-Control and monitoring.
In this step, you must monitor you achievement against Key Performance Indicator. Did you achieve your objectives?
-Evaluation.
You must evaluate your strategies and your implementation based on the things you found in monitoring process. So that you can go back to make an analysis to develop or modify the strategy and implement that.