There are many approaches to build customer loyalty for increasing your company's growth. I will remind you the method for developing action to get customer loyalty here. I take it from my previous article. Steps to acquire loyal customer are customer bonding, delivering great program to customer so that they happy with you, caring to customer so that you get familiar with your customer and get memorable relation with the customer, and supplying more value added to your customer. 

With these actions, if you perform it persistently, you will obtain loyal customer. Thing to remember is after getting loyal customer, you must maintain your relationship with them and engage them devotedly. There are several samples how to engage them in my other articles in this blog, please free to search so that you can find some articles which are related to this topic. 

Some articles which are related to this are:

The power of asking in marketing activities

Marketing online survey best practices

Why customer feedback is needed to achieve sustainable business?

Before I answer this question, I will illustrate you the requirement for having sustainable business.

How to have sustainable business?

There are many requirements for sustaining your business. Here, I will tell you three fundamentals requirements. They are:

1.You must possess ability to change.

You have to change ( your service or product or your business system ) in order to meet market demands. Let me tell you, if you have already known market demands and still run you business in the same way as before, you will make your business to negative growth.

One more thing, it is necessary for you to adopt new process ( after analysing the impact you are having in the future if you implement this ) and keep learning, implementing, measuring, and evaluating for this. This is the essence of the word “change”.

2.Implementing efficiency in all areas.

It means you have to minimize a waste and maximize all resources.

3.You must obtain and maintain loyal customer.

Loyal customer is very advantageous person, because beside they are doing repeat buying they are also recommend your product to their relatives. It is called word of mouth marketing. 

There are three fundamentals thing to achieve sustainable business. You can see that one of the requirements is maintaining loyal customer.

Benefits of customer feedback

I try to align the advantages of customer feedback with requirements of sustainable business. 

These are ultimate benefits of getting feedback from customer:

1.You will know the market demands.

From data you are getting from customer, you can make analysis what is actually needed by customer.

When you know market demand, you can transform your business based on market demand.

2.You can maintain loyal customer .

From data you are getting from customer feedback, you know what things are liked by your customer and what things are not.

According to the summary of customer feedback, you can perform an action to attract them with something they like, engage them with appropriate program and convert them to be a loyal customer. 

The conclusion is: obtaining customer feedback, analyzing it, make a program based on it can be one of building customer loyalty list program.

How to get customer feedback?

There are several approach how to get customer feedback.

1.Google plus page.

You can attain customer feedback from this page. The thing you should do is creating appeal posting with call-to-action for example:

-If you want to share alternative way, please comment here.

-Please fill this question if you love to share the beneficial thing.

And so forth.

2. Facebook page.

You can do the same thing like you do in Google+ page. And if you want to get more reach, you can use Facebook ads to drive customer feedback.

3.Newsletter.

If you perform list building and have your customer email list, you can create feedback form and send it to your list.

You can generate form in http://docs.google.com , and from here you can create form and customize easily based on your goal. After that you can embed it in your email.

4.Twitter.

You can get feedback via twitter. Even Though there is limitation with number of characters to express the idea, but it is believed that you can interact with customer quickly with this media. 

5.Chat.

Yes, this is the old method but still useful because everybody uses smartphone and usually they install chat application in their smartphone like YM, Gtalk , Skype, Whatsapp, Line, and so on.

6.Feedback form in the website.

This approach is the suitable approach if you have a lot of traffic and you want to determine if your website is visited by targeted audience or not.

Feedback form in your website is proper way if your main marketing strategy is search engine marketing.

By implementing feedback form in your website you can:

- get right data to improve conversion rate.

- improve user engagement.

The substantial thing is you can collect insight from audiences, based on that you can make an improvement so that you can up-sell the new product according to their need and increase more traffic to your website.

Tools to develop customer feedback form in your website

This time I show you sample application for creating and monitoring your feedback form.

1. VisitorEngage

This is one of tools to create feedback form. You can see here http://visitorengage.com

 

There are free version ( with limitation) and paid version so before deciding correct plan for you, you are able to try it first for free. 

According their tag line “building for marketer , not IT” , VisitorEngage provide you easier way to create form ( just drag and drop ). This is the key point which can be consideration factor to buy this tools.

Below is their website picture which is taken from the website.

2. WebEngage

The alternative tool is WebEngage. This tool is paid but you can try for free within 14 days.  You can see here for detail information.

To develop form, you can do it with the simple step. After signup, just specify your website detail then you will get the code, finally you embed that code to your web.  Afterward, you will be able to monitor data thoroughly to get your customer insight.

Below is their website picture which is taken from the website.

The conclusion, you can implement customer feedback form with tools like google form, VisitorEngage, WebEngage, etc. Then you can perform the next step which are monitoring, evaluating, and deciding the appropriate action based on evaluation.

If you feel this information useful , please free to share this and if you have tried other tools and you find those very convenient please inform and comment. Thank you for reading building customer loyalty by facilitating customer feedback.