At this time, I will elaborate discussion about the world of marketing, especially marketing executives. As a spirit in this blog which wants to be broadcasted is marketing for beginners , then I will discuss the marketing executive fundamentally, about job duties, requirements, and capabilities that must be held to be a marketing executive.

Marketing executive in charge of direct marketing of products or services and therefore a marketing executive must know product line, historical product, potential market, budgets, market response, and the media response. As you know that marketers should be close to a lot of advertising media such as radio, television etc for promotional events. Their most difficult task is deciding the best way with a minimal cost to promote their products. Consequently, they must know when to sell their products, when to increase the production capacity of their products and others. Besides that, as a marketing executive, you would promote your products or services, or raise people's awareness of a message.


The practice of the above activities is the art and science that must be mastered by a marketing executive. For that reason they are people who spend the most time to analyze the demographic, regional sales figures, and competition. In addition, they conducted an analysis of increasing and decreasing sales, as well as respond to the level shift and make decisions from it. So, a marketing executive must be creative, confident, and has to be so quick in taking decisions appropriately. Their skills are required to maintain and increase sales of products or launching new products.

Requirements to become a marketing executive

Regardless of educational background, you can be a marketing executive. But generally you have to have skill or experience in midwife marketing, communications, advertising, business management, psychology.

By having a professional qualification from the Chartered Institute of Marketing (CIM) can make your promotions easier and your chance to be a marketing executive will be more wide open. Below is a CIM qualification is suitable if you do not have a marketing background:

- For an entry-level qualification: Introductory Certificate in Marketing

- For anyone educated to A level standards: Professional Certificate in Marketing.

Course is available full or part-time and distance learning, see the CIM website for more details.

Skills required for marketing executive

- Communication skills both oral and written.

- Creative thinking.

- Ability to plan properly.

- Ability to manage the organization.

- Self motivated.

- Enthusiastic in their work and able to work under pressure.

- Generalist but attention to detail.

- Basic financial skills.

The advantage of being marketing executives are often promoted to the strategic position in the company. Last but not least, this is discussion in this article about the marketing executive.