Parameters of success in the marketing world is divided into two things. First is the personal characteristics, such as attitude, ability to adapt. The second is the job of marketing itself. Why one parameter of success is the ability to adapt? because the marketing job is very challenging and not monotonous, the work is dynamic and constantly changing. Marketing strategies continue to change according to customer requirements, the pattern in the sale, advertising, and others.

Success in marketing is in fact relative to this varies from one business to another business or one region to other regions. Because local strategies different from a global strategy for your business. So, there is no standard that is applied to all businesses and all regions. Needs and demands of customers and prospects continue to grow and change from one region to another.

To achieve business success, one thing which is considered is your marketing activities. If you want to succeed in marketing, you should observe the following:

- Network both locally if your business on a local scale, and global.
- Ability to adapt and learn quickly.
- Comprehensive market research.
- Apply technology to marketing activities.
- Leadership capability.
- Creativity in marketing.
- Ability to implement the strategy properly.

When you have great opportunity for personal growth, it is also aligned with overall corporate growth. You and your marketing team must work together in order to you and the company have been able to  grow to achieve success.