There is an attractive illustration. You move relocate your house beside the railroad tracks. The first time you will definitely feel noisy every train passing by, but after a while you live there, you'll get used to noise.

So is the consumer experience of marketing and advertising, once you send the ad in intense, consumers will feel normal and ignore these ads, like the case above.

Therefore, companies should begin to think differently about how they do marketing for the consumer. Einstein said, "insanity is doing the same thing over and over while expecting a different result."

From the experience above, then comes the new marketing strategy called Guerrilla Marketing. This strategy was introduced by Jay Conrad Levinson in his book 'Guerrilla Marketing'. After a long on the market, the book which discusses the unconventional and very creative marketing strategy spread quickly and the book became one of the best business books ever written. 

As already noted above, this form of marketing is the most innovative form. This requires imagination, intelligence and sometimes with humor, carried out with the most unconventional way, in the strangest places if possible. One thing to remember is, creativity is the core of this marketing.

As the name implies guerrilla marketing very similar with guerrilla war, we do not just rally forward attack but loaded with all kinds of marketing strategies and gimmicks. This strategy is designed and cleverly executed so as to make maximum impact with minimum resources. Consumers are under attack at the most unexpected places, with the aim of curiosity, leave a lasting impression. It creates brand awareness through interactive campaigns, sometimes in combination with the element of surprise.

If you are a small business owner, this strategy is a marketing method that's right for you. Why? Because this strategy does not require a large marketing budget. It takes only creativity.

Samples Tips & Techniques
Free Public Talks, Interactive Flyers, Undercover marketing ( by insertion product, product image or information creatively), Writing an eBook and giving it away for free, Undercover marketing (by placing product, product image or information delicately and creatively).