To obtain comprehensive understanding, you should read marketing approach first. Now, we will continue to market oriented approach.

This approach is basically a transition from product oriented concept to market oriented concept. Market oriented approach is believed to be a marketing effort in order to control or prevent a sales declining.

The utilization of market intelligence is as a detection of customer's need, both now and in the future. Market intelligence systems becomes very important in responding to all aspects of the organization, which can:

1. Direct the company on product differentiation and efficiency, based on market orientation.

2. Direct the manager to reduce the emphasis on product orientation to respond to the market.

3. Direct organizational systems, such as formalization and centralization, it will be determined in sequence and will not stand on its own.

The relationship between market oriented approach and company performance

Based on research at market-oriented companies, we find that the outcome is associated with market-oriented approach. A good outcome is also influenced by relationships and perceptions of managers regarding the company's overall performance, the perception of managers and financial performance, and perceptions of managers and new product performance.

When compared to the health industry, we can see the similarity of successful pattern. A doctor will successfully overcome the problem of his patients' health problems when the doctor can properly diagnose the illness. Likewise, in the business world, market-oriented approach can encourage companies to increase a better understanding of consumers, know the competitor well, and understand marketing environment. By knowing these, you can achieve a high performance.

The conclusion is there is close relationship between market oriented approach and business performance. The simple explanation is, when you make an adaptation based on your market feedback, you have done an improvement in your business. By improving your approach, market will respond you better. When you get a better response from the market, you will get a loyal customer. As I mention in another article, loyal customer make your sales growing, because loyal customer usually recommend your product (do a word of mouth marketing) to their relatives. They can influence their relatives to buy your product. 

The strength of a relationship between business performance and market oriented approach may vary depending on industry characteristics, customer characteristics, or types of performance measures used. Existing literature generally supports the idea that an innovative company that is controlled by the market will outperform its competitors.

Will continue to market oriented company.