Customer relationship is one of the marketing strategy. I have written this in customer oriented approach.
Would you be interested, if I show you how to increase sales without increasing marketing budget? I am sure, your answer is yes. I will write and this article will discuss how to do that.
You should be observe all of your customer database. Business owners are often wrong in serving customers and they have the assumption that they will remain become their customer without maintained relationships with them.
After a while, business owners soon realized that the customer was gone from him. There are many reasons a customer leaves you, here are the reasons:
- They feel your prices are too high.
- They have unresolved complaints.
- They take your competitors' products.
- They go because they feel you do not care about them.
If you consider the last two that make most of them no longer buy your products, means we can infer that they feel ignored by you so that they switch to your competitor.
This makes sense, if you think that consumers often buy your products because they have developed a relationship with you. Therefore, we must focus on maintaining relationships with customers rather than chasing new customers.
Statistics show that the cost of marketing to sell to new customers six times greater than sell the same products to existing customers.
How do I build relationships with customers? build this relationship is by treating your customers as though they are really a strategic partner and show them that you really do care about them.
So, while you increase new customer, you have to focus and prioritize on pleasing existing customers. Companies that fail to maintain and retain customers, eventually they will fail.
The conclusion is that one of the main components in the marketing and business growth is to spend most of your time to maintain relationships with customers. This is a strategy to increase your sales about 50% without increasing your budget.
Related articles:
Forming relationship marketing
CRM software
Relationship marketing strategy
After a while, business owners soon realized that the customer was gone from him. There are many reasons a customer leaves you, here are the reasons:
- They feel your prices are too high.
- They have unresolved complaints.
- They take your competitors' products.
- They go because they feel you do not care about them.
If you consider the last two that make most of them no longer buy your products, means we can infer that they feel ignored by you so that they switch to your competitor.
This makes sense, if you think that consumers often buy your products because they have developed a relationship with you. Therefore, we must focus on maintaining relationships with customers rather than chasing new customers.
Statistics show that the cost of marketing to sell to new customers six times greater than sell the same products to existing customers.
How do I build relationships with customers? build this relationship is by treating your customers as though they are really a strategic partner and show them that you really do care about them.
So, while you increase new customer, you have to focus and prioritize on pleasing existing customers. Companies that fail to maintain and retain customers, eventually they will fail.
The conclusion is that one of the main components in the marketing and business growth is to spend most of your time to maintain relationships with customers. This is a strategy to increase your sales about 50% without increasing your budget.
Related articles:
Forming relationship marketing
CRM software
Relationship marketing strategy
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