This article is continuation of previous article namely market oriented approach.

Matters of concern:

1. products based on customer demand, rebates, product re-launch, more new products.
2. a greater strength selling  with sales orientation.
3. The market will continue to evolve and differ from time to time.
4. The desire to learn the market by gathering more information on the market.
5. Market-oriented requires a comprehensive and systematic data.

Marketing is an integral function of management that are specifically responsible for understanding customers and always provide information to all parts of the organization of the consumer so as to provide value delivery to consumers better than competitors. Companies should make long-term commitment to maintaining relationships with customers through quality service and innovation. Consequently, a strong market orientation as a tool to give assurance of success and profitability for the company.

Models of market orientation include:
1. customer orientation
2. profit orientation
3. integrated marketing, the integration efforts of all parts of the organization to satisfy corporate objectives by satisfying customers' wants and needs.

Market oriented business is the development of the role of marketing intelligence activities across the organization as part of consumer needs today and in the future, the spread of marketing intelligence on all parts of the organization.
 

Marketing intelligence not only become part of an effort to monitor the wants and needs of consumers, but also includes an analysis of how consumers can be influenced by factors such as government regulations, technology, competitors, and other environmental forces. Environmental observation activities are communicated to all sections and individuals within the organization, either formally or informally.

Any organization that is consistently using market-oriented as the organization's marketing activities should be able elaborated marketing intelligence systems, dissemination of information among functions and capabilities to respond to the information available. If these three aspects are not optimal, the company will be hard to achieve what they want from their business activities.