This article is continuation of previous article namely market oriented approach
Essentially, market-oriented work culture that distinguishes one business from another , in order to always provide the best value for customers. A business that has a collection of market information and the ability to process well can make more accurate business forecasts, and make changes rapidly in the market and understand the meaning of superior value for customers. Understanding what the customer needs is something that is important. Failure to determine the customer needs in present time and in the future will lead to providing products and services that do not satisfy the customer.
Strategic issues in the implementation of marketing information at least cover the following issues:
1. Determinants of customer demand, customer situation, product attribute, shopping options, involvement of the product, product differentiation.
2. Determinants test media habits, situation of use, involvement of the product, product differentiation and product attributes.
3. Market segmentation that directs marketing activities.
4. industrial Growth and decline following the life cycle of the industry itself is influenced by:
- The development of ways how to compete in an effort to meet customer needs.
- Concerns about the current activities of lower marginal costs and progress.
5. Competitive market environment changed from growth to a stagnant market with more severe competitive pressures.
6. Development on one's own enterprise into a company that develops from outside sources.
7. Finding the optimal position in the value chain of the product line options to get to the customer.
Distribution information
For activity-oriented business can operate properly, the information can optimized at the level of development of market information system to all other business functional units. Superior performance of market orientation can only occur when there is coordination interfungsional. The exchange of information essential to achieve this goal.
The distribution of the information that really successfully will give producers an opportunity to improve or modify to generate new views. We recommend that organizations provide a forum for information exchange and discussion, optimizing information technology, group tasks, direct meetings or liaison positions.
Openness of communication between all business functions will help in responding to customer needs. Dissemination of information important to the success of market-oriented business processes, information dissemination process plays a major role in the process of development of market-oriented business.
The ability to respond
Superior business performance can only be achieved by continually responding to customer needs which are constantly changing. Thus, when market participants gather market information, they processes them right interfungsional, then can develop a plan of action.
Support market-oriented marketing culture needs to gather market information and are functionally coordinated action to obtain a competitive advantage.
Strategic issues in the implementation of marketing information at least cover the following issues:
1. Determinants of customer demand, customer situation, product attribute, shopping options, involvement of the product, product differentiation.
2. Determinants test media habits, situation of use, involvement of the product, product differentiation and product attributes.
3. Market segmentation that directs marketing activities.
4. industrial Growth and decline following the life cycle of the industry itself is influenced by:
- The development of ways how to compete in an effort to meet customer needs.
- Concerns about the current activities of lower marginal costs and progress.
5. Competitive market environment changed from growth to a stagnant market with more severe competitive pressures.
6. Development on one's own enterprise into a company that develops from outside sources.
7. Finding the optimal position in the value chain of the product line options to get to the customer.
Distribution information
For activity-oriented business can operate properly, the information can optimized at the level of development of market information system to all other business functional units. Superior performance of market orientation can only occur when there is coordination interfungsional. The exchange of information essential to achieve this goal.
The distribution of the information that really successfully will give producers an opportunity to improve or modify to generate new views. We recommend that organizations provide a forum for information exchange and discussion, optimizing information technology, group tasks, direct meetings or liaison positions.
Openness of communication between all business functions will help in responding to customer needs. Dissemination of information important to the success of market-oriented business processes, information dissemination process plays a major role in the process of development of market-oriented business.
The ability to respond
Superior business performance can only be achieved by continually responding to customer needs which are constantly changing. Thus, when market participants gather market information, they processes them right interfungsional, then can develop a plan of action.
Support market-oriented marketing culture needs to gather market information and are functionally coordinated action to obtain a competitive advantage.
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