Table of Contents

• Why using twitter to market your product or service?
• Twitter marketing best practices to market your product

How to market your product with twitter marketing effectively? I have collected the best practices and implement some of them and get good result. So, I will document the twitter marketing activities here in my blog and you can learn from here then perform the activities, monitoring these, and evaluate the result for better future performance.

Official twitter website

Why using twitter to market your product or service?

As we know, the basic theory is you have more opportunities to get more sales if you market your product or service to more prospect.

As stated by official twitter web about number of active users on twitter are approximately 230 million. Notes, I got it when I wrote this article and I do not know the exact number on twitter now.

Let’s do little calculation, for examples:

According to your copywriting, if your average conversion rates is 1%. You can measure how many sales will you get.

Number of prospects = 1000
Conversion rate = 1%
Number of sales = number of prospects x conversion rates = 1000 x 1% = 10.

If you have more number of prospects, let say you have 2000, so number of sales is = 2000 x 1% = 20.

Thing for remember, the above case is rough calculation, it does not reflect the situation in the real world, but the intention is “It is better to get more audiences or more prospects”.

And the most important point : the key is not the number of prospect only but the number of targeted audiences. The more targeted audiences the higher conversion you will get.

Now, I will inform you best practices how to market your product or service on twitter. 

Twitter marketing best practices to market your product

1.Create multiple twitter account for multiple purpose.

Allocate one account for one function. For instance: one account only for respond customer complaint (helpdesk) and the other one is account for branding or campaign, etc.

2.Create account name which represent you or brand.

For example:

If your brand is “xy”, so the samples are below:

@xy-helpdesk = account for customer handling
@xy = account for perform a campaign

Actually, you can create one account for multipurpose. If you can control it, it is no problem for you. 

Why I choose to create one accout for one purpose? Because, It is easier for me to trace and monitoring the activities based on Key Performance Indicator if I separate that account. 

Let say you want to monitor how fast your helpdesk team responding customer complaint, you just monitor or measure and focus on @xy-helpdesk account.

If you want to monitor conversion rates of your current campaign, just analyze in your @xy account.

According to my experiences, you will get more insight if you implement this best practices. 
 

3.Acquire many followers as possible.


You can get follower with two approach : organic approach and paid approach. And I will tell you the sample activities for both method.

How to get follower with organic approach

Here are the steps:

-Perform deep research to get high conversion keyword which is related for your business.

Twitter has it’s own search engine.  Use advance search feature to discover issues / problems, information which people want to know, what issues interest them. You will find it easily because people express wants and needs on Twitter all the time.

-You can spot whether the account is real human or spam bot by doing researching above. You have to get targeted audience and real human. If you have built the list of targeted audience. Do the next step.

If you perform step number one correctly, you will reach targeted people based on keyword in their recent tweet.

-Start read what your targeted audiences said, then respond them, reply their comments and their ideas or their feedback. Show them the right information and  the right solution at right moment and context.

The point is: be helpful for them and initiate conversations. Join discussion and engage with them.

-Make a connection with influencer in this keyword (topic)







Find your influencer in your topic and make a good relationship with him. First action you can do is follow him then favoriting one of his tweets to create social impression.

Afterwards, spot good conversation which relevant to the topic. It isn’t recommended that you instantly advertise your product to him, but perform unique approaches that you can take.

Engage with him by mentioning them in non-promotional tweets, also make a good response if he reply you.

If you make him impress, He must be retweet you. As a consequence, people will  follow you because people find you that you are in their line of interest.

How to get follower with paid approach


You can promote your tweet by advertising in twitter. The fundamental theory to advertise in social media (twitter for example) is find and reach the targetaudience.

Based on information in the official twitter above, you can target the people by keyword (topic) in timeline, interest, Geography, Gender, characteristic or interest similarity of current follower. There are more targeting option, they are: targeted by device and search result.

There are two ways to promote your tweet:

Promoted Tweets in search result
Reach users who are searching for your keyword (topic). Your Tweet appears at the top of the search results based on winning the auction for the search terms.

Promoted Tweets in timelines
Reach users who are likely to be interested in your message including your current followers who might have missed your organic Tweets and your targeted audiences. Your Tweet appears at or near the top of the user’s timeline and scrolls down in the timeline like any other Tweet.

By doing this, you will reach more number of targeted audiences and message them with the appropriate content at the appropriate time. They will read your tweet which is the things they care about or things they are interested in.

Promoted Tweets are offered on a CPE (Cost-per-Engagement).  You only pay when user clicks, retweets, replies to, or favorites your Promoted Tweet. Furthermore, impressions on Retweets are free.

4.Generate campaign regularly.


I will give three samples of marketing campaign on twitter.

-Host some contest.


This campaign is great way to increase traffic to your landing page (website where you sell the product).

For example:

-Create review contest. 
The contestants have to write the review in their website and pointing your landing page as the requirement to join the contest. After that, they must tweet with special hashtag and must mention you too. The winner will get some free of your product.

-Offer promotional codes.
Tweet promotional codes to get user attention. Tell them if they retweet, they can get more discount or get a VIP card member of your forum or another rewards,  and so on. 

-Ask costumer feedback.  
Tweet to ask customer, provide them a link to your form page.  After responding you, tell them to mention you on twitter so that you can give them special gift for the top 10 best responder.

Another sample, you can ask how about your FAQ page on twitter by giving them a link to your FAQ  page, is the information make them clear or not. Tell them to write suggestion for improvement on that page.  And give a special gift for top 10 best responder.

5.Use keyword in your tweet.


Beside using keyword in your profile, you have to tweet with some of your keyword (can be added with keyword hashtag) consistently with a gradual period of time.

6.Produce  good copywriting and eye-catching tweet headline.


Tips to make good copywriting:

-Give something useful to audiences (like provide them solution)
-Deliver unique ideas and specific way to solve to their problem.

Do a A/B test for getting most retweet or comment.

7.Vary your content.


This is a part of your content strategies. I will inform you kind of content. You can see below:

-You can tweet how-to tutorials.
You can do it by creating series of tweet or provide link of the tutorials.

-Tweet a questions.
This is one of the method to get more engagement with the audiences.

-Tweet Quotes.
You can tweet great quotes that match with your keyword from influencer or quotes that you created.

-Tweet photos.
At a special time,  you need posting a beautiful picture that can make viral. 

-Tweet videos.


Generate the best videos, so that your follower interest to share them and make them viral.

8.Track, monitor, measure your twitter marketing activities.


This is the most important task you have to do. After creating key performance indicator, always monitor and make measurement.

For examples: track your conversion rates, your impression, number of reach of audience, monitor when most of your follower online, what content is the most engaging, how fast you respond the customer, number of sales each campaign, number of new follower after campaign, number of unfollower (when they unfollow you and why), and so on.

Above are tactics for how twitter marketing could help you market your product and make your product appear and reach more audiences on twitter. Actually, there are many twitter marketing strategies out there, but I only document some of them here.

If you want to know more about social media marketing, please feel free to browse this blog more or see list of marketing knowledge articles.