Are you new in social media? Do you want to shift your career to social media world? Or Are business owner who want to run social media campaign? If your answer is yes, this article will be beneficial for you. So feel free to read further.

I’ve written about job description of Social media manager. One of the job responsible is develop a campaign in social media, engage with user, and monitor the effect.  This time I will tell you about social media tools.

There are several types of social media tools, but for the social media marketing beginners I only inform you three types of well-know in social media world. They are social media monitoring tools, social media conversation tools, and social influencer valuation tools.

It is important to know this tools because this is your day-to-day operation and this is one of the core of social media  activities. So, let me update you those tools with the purpose you can try it and afterward you are skillful in this area. 

The important thing to consider in the selection of social media tools

Why I notify you about this? Because there are some social media manager beginners when they buy the tool, they buy without a good concern about their goal and strategy. As a final point, the tools which they buy with high-priced is not utilized well. 

In buying social media tool, you must know the things below:

1.What is your ultimate goal to perform social media campaign?

2.What data will be taken?

3.What metric ( Key Performance Indicator ) will be monitored.

If you have contemplated and you can answer those question accurately, so you can easily buy the appropriate social media tool and employ it straightforwardly.

The conclusion is if you use correct social media tools and align it with your goal and strategy, you can make greatest analysis. Consequently, utmost analysis can deliver better decision, great decision produce the best  result.

Now, I hope you have got the principal point to decide suitable social media tool for you.  I will continue with sample tool which is already know by social media manager.

Social media tool

As I inform before, I only mention three kind of well-known social media tools based on the purpose.

1.Social media conversation tool

The ultimate purpose of this tools is for engagement with customer and targeted buyer. If you have read my previous article building customer loyalty , you must be know there are three phases that make people turn into loyal customer. They are cognitive phase, affective phase, motive phase.

If you understand with this phase, the next step is perform customer loyalty programs. One of this program is engaging with customer. 

So, if your goal is making more engagement with customer and reach more targeted user and respond them appealingly, you must use social medial conversation tool.

With this social media conversation tool, you can observe the some metrics against your KPI, for example :

-Number of right or targeted audience to approach.

-Number of engagement which generate sales.

-How many targeted audience will be achieved after campaign.

-How fast your Customer Service responding the audience.

Sample of social media conversation tool

a.Spredfast

You can examine how spredfast can help you engage with your customer in  spredfast website

 

I give you the screenshot , and you can see below:

One of the Spredfast feature is you can easily connect to other platform or network so you can align your current marketing infrastructure.

For details you can browse in the website and see demo.

b. Hootsuite

If you want to try social media conversation tool for free, you can employ hootsuite. Because hootsuite provides free and paid tools. 

Below is screenshoot from it’s website:

One of the feature of this tool is you can easily manage multiple account in various social media and if you want to learn further, you can learn at Hootsuite University and get the social media certification.

2. Social media monitoring tools

This tool is dedicated for watching the conversation about brand  ( watching your brand or watching your competitor ) , keyword  , etc. 

What is reason you have to know the conversation and trend in social media? See the answer below:

-You can get the data about one brand ( yours or the competitor ) and you can investigate whether the conversation in social media bring a positive sentiment or negative sentiment.

If you found the negative sentiment or many people talk in social media which can make your brand will have bad reputation so you can respond and take proper action to treat this problem.

Or 

If you found the positive sentiment or many people talk good about your competitor, you can examine what campaign produce positive sentiment and you can perform different and unique way to attract more customer with blue ocean strategy.

-You can get the latest trend  in your industry.

By knowing the trend, you can create product or service based on this trend.

Sample of Social media monitoring tools

a.Meltwater buzz

This is a paid tools, but you can try it for free. You can monitor the conversation with filter by social media channel, topics, geography, and so on. Therefore you can get how much volume people talk about your brand, trend, and sentiment.

You can see meltwater buzz website about the more features. Below are the screenshoot of the website:

b.Socialmention

This is free tools but valuable to examine real-time social media search. If you are beginner, I suggest you to try and utilize this tool. 

One of the feature is you can search trending topic in blog, microblog, bookmark, video, image, and question.

Below is the screenshot of socialmention website:

3. Social influencer appraisal tool

This tool is used for finding and engage with social media users who are influential in particular issue.

For instance you run a business in education sector.  You want to look for people who expert in education subject and have high influence in this topic. So that you can approach him to endorse your product or service.

For the sake of this you can easily find the correct people with social influencer appraisal tool.

With this tool, you can also measure whether your brand has high score in influence audience or not.

Sample of Social influencer appraisal tool

a.Klout

You can measure your influence score with this tool. You can browse detail information in klout website. 

One of the feature of this tool is you can bring influencer and your brand together definitely.

Below is the screenshot of the website:

b. Trackur

This is paid tool , but you can try it first for free.  The best point in this tool is with trackur you can perform social media analytic, sentiment analytic, and measure score of influencer. 

For more details about this tools, you can investigate in trackur website.

Below is the screenshot of the website:

Now, You have already known about social media monitoring tools. In order to achieve good result you have to try this tool and utilize it. So that you can run social media campaign and perform measurement correctly.

If you have another good tools, feel free to inform me in the comment form below. Thank you for reading.