Is there any different between offline marketing and online marketing? Is social media marketing classified as online marketing? Do you want to shift your career to become a successful  social media marketing manager? How to get virtuous achievement in social media marketing career? 

If you want to know the answer and get deep understanding about these ideas, please feel free to continue reading this article.

Why does social media marketing manager as a profession arise?

At the present time, there are many social medias which have large of users. Such social media that have their own characteristics as Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Google+, and so on have their typical users. When I grasp the data each of them, it turns out that the amount of user is growing increasingly.

With this huge potential opportunities, you can see that there are many big companies utilize social media to market their products or services. Beside offline strategies, they implement and combine online and offline marketing strategies. One of the online strategies vehicle which they use is social media.

Therefore, numerous companies are implementing social media marketing for boosting their growth of revenue.

Consequently, now they are looking for talented social media manager for administer their marketing activities in social media.

This is a challenge for you if you have plan to shift your career as a social media marketing manager.

How to shift your career to social media marketing manager efficiently?

Before I continue on to answer this, I remind you about fundamental marketing idea:

1.   Reach and engage with your targeted buyer is essential activities to make them decide to purchase your product or service.

2.   Retain your current customer in the appropriate way make them to become loyal customer.

3.   Referral-based recommendation has the biggest impact on purchase decision.

These are ultimate marketing concept whether you perform that in online marketing or offline marketing.

So, if you have experience in offline marketing and execute these marketing concept ( or now you are marketer ) and you want to switch and take an opportunities to become a social media marketing manager, it will be easier for you to adapt and settle in social media marketing world.

Several points that distinguish between offline and online marketing are:

1. Marketing tools

2. Number of prospects

3. Cost

4. Approach and engagement technique

5. KPI ( Key Performance Indicator )

I have explained the differences between online marketing and offline marketing , please free to browse and read this to get more understanding.

Ultimately, if you want to become social media manager you have to learn and practice :

1. Social media marketing tools.

2. How to reach and engage with targeted user.

3. What is the performance indicator of social media activities.

4. Other skill like : graphic design, copywriting, traffic analysis, user demography analysis, and so on.

5. Spending time to social media sites like facebook, twitter, etc  and  use social media tool to obtain important data to analyze.

Social media manager job description

In order to make you easy to prepare shifting to social media world, I will mention some of social media manager job description below. So that you can acquire what skill is needed and what subject must be learned to switch to social media as your new career.

List of social media manager job description

1. Develop and execute in communicating via word of mouth marketing in social media.

2.  Collaborate with internal personnel to design social media marketing concept and external partners to align this concept. Then implement social media strategy and best practices across various social media sites (e.g. YouTube, Google+, Facebook, Instagram , Twitter, Pinterest, Tumblr, etc.)

3. Control day-to-day social media marketing activities (content curation and generation, editing photography, campaign development, community outreach, social advertising and promotions, and optimization, etc. )

4. Owns the acquisition of fans and followers on different social channels,  drives paid and organic advertising programs to grow engaged fans and followers. As a result you have to create content and special campaigns ( contests and online events ) in order to generate reach and engagement.

5. Listens, participates and reports on online conversations in all social media channels to facilitate consumer relationship management in social media. As a consequent you have to represents your company during some events like trade shows,  exhibitions, and other.

6. Fine-tune the  investments in social media channels through business metrics (ROI), optimization and testing.

7. Effectively measure and optimize campaign performance while also establishing benchmarks and recommending improvements as well as best practices.

8. Deliver social media measurement and reporting against KPIs. Therefore you have to  understand of metrics tools such as Facebook Insights, Radian6, Twitter, YouTube, Google Analytics, and other tools like klout, topsy, etc.

9. Monitors social media successes and shortfall of competitor and perform appropriate actions against these.

I think above are the essential socia media marketing manager job description. So, by knowing these and then learning social media marketing techniques which I mention above I am sure you will get success in  your career as a social media manager.

Conclusion, never stop learning. And you can learn about marketing everywhere including in my blog, so keep reading in marketing for beginners. Thank you for reading. See you with other marketing articles.