There are fundamental differences between online and offline marketing. Online marketing is anything that uses the Internet as a medium of communication while offline marketing is anything other than the Internet. You can have marketing solutions both at the same time but this time we will discuss this marketing separately.

Below is a fundamental difference between offline and online marketing tools.

Offline Marketing Tools
Media marketing offline includes:

   1. Newspaper and magazine ads
   2. TV and radio ads
   3. Brochure
   4. Flyers
  
Online Marketing Tools
Media online marketing includes:

   1. Website or blog
   2. Email marketing.
   3. Social media.
 

  
Above is a difference in the media for offline and online marketing, then we will see the difference in marketing offline and online from the cost aspect and the number of prospects.

If we advertise in local newspapers:
Cost: is dependent of space and place ads on the front page, middle, or rear.
Number of prospects: as many people who read the local newspaper, a maximum number of printed newspapers.

If we advertise on the web site:
Cost: The cost of hosting and domain (if you develop and design your own website).
Number of prospects: as many people connected to the Internet and view our site.

From the above, you can easily see there are fundamental differences. Your choice depends on what your final destination. If you choose to sell your products or services locally then you may want to use offline marketing. What if you decide to choose both? You can always re-purpose content of your marketing. Major examples are as follows:

   1. An ad you created for local newspaper, you can also enter as an article or advertisement on your website or blog.
   2. Brochure or sales letter which is usually in form of hard-copy can be converted to soft-copy and sent to others via e-mail marketing.

After seeing two basic examples above, you can quickly see how offline and online marketing can be used as a reliable solution.