I am sure you understand the importance of social media marketing. If you want to get more detail about that, please read this article first and then continue on this one.

I recap at a glance the benefits of social media marketing. First, you can do some research and learn many things about your market via social media. Second, you will get more traffic to your website. Third, you can make your customer to become a loyal customer and do a repeat buying.

OK, know you realize that you want to learn social media marketing and you really need to learn how to market your product and make a full engagement with your customer via social media. This is a correct conclusion. Then you ask how can I learn social media marketing? No problem, I write the best way to learn social media marketing. Please feel free to read more to get step by step learning social media marketing.

The best way to learn social media marketing step by step

I mention the information below the things you must know and you must implement. I call it learning by doing.

1. I assume you are using social media like Facebook, twitter, LinkedIn, Instagram, Pinterest, and so on. But you use this for socializing only and have not started using these for business.

Substantially, the utilization of these social media accounts is similar but you have to know the slightest difference between them. The difference is the action to be performed and the goal using social media. After all, you use those accounts because you try to get more sales, right? When you use them for business, you ought to act a little different from current action.

I have written tips to run social media marketing in previous articles, you can search on this blog for more details.

2. You have to map your real customer.

The thing to make it easy to figure out your target market or your customer is Pareto concept. You have to get the data who are 80% of your costumer demographic and psycho-graphic, the customer who buy your product or use your service.

3. After finding your target market or your audience, you can use appropriate social media.

You must utilize suitable social media based on your target market. For examples:

-If your audiences are woman you should use and focus on Pinterest.

-If your audiences are teenagers you should consider use and focus on Tumblr or Facebook.

-If you perform B2B marketing you think about using and focusing on LinkedIn.

And so forth.

For your information, I do not restrict one or two social media only. You can apply more, but I emphasize to focus on social media that suitable for your major audiences.

4. After choose the media you focus on, you must create your profile page in your social media.

Develop it as professional as possible. Why? Because it is the first impression of your profile. If audiences get a good impression in the first time, they will stay more on your page.

5. Develop quality content.

Make sure you proofread the content in order to prevent spelling and grammatical error. Vary your content to text, picture, video, quiz, funny things, and so on.

Thing to remember is social media is not for the hard selling. Social media is a place for building the relationship and making more engagement with consumer. If you perform this persistently, believe me that money will follow.

Good content in social media means the content that gives audiences information which are interesting and relevant to them, and gives their need.

6. Be active.

You have to active socializing with your audience. For example: commenting your audience’s posting, asking your audiences, giving a proper solution to the audiences, developing good relationship with influencers, and so on.

Above is the fundamental thing you should learn. By implementing social media steps above, you will find that your audiences will grow.