This articles explain you information which are related to real-time marketing, it contains basic information you must know before implementing real time marketing or right time marketing.

Real time marketing definition

To make you clear, I will explain what a real time marketing is.

Real time marketing is one of marketing activities, such as: interaction with prospect and consumer in the right time.

The substantial concept of real time marketing is using special approach to special customer at special time in a special place or media.

You have to make an excellent preparation to perform real time marketing, simple steps to perform this are, listening consumer and prospect’s voice, anticipating their needs, and waiting the right time to communicate with them. That’s why it is called momentum marketing, because your message is delivered at the right moment or the right time and to the right person.

The conclusion is even you deliver your message in the real time, but it should be developed at several period of time before and then wait the appropriate moment to engage with customer and prospect.

Implementation real time marketing in digital marketing

a. Search engine ads

If you use Google as your search engine, you will find ads after typing a keyword you want to search.

For example, if you search “social media marketing”, then advertisement from advertiser who provide a solution for social media marketing related will be displayed.

You can put your ads here. It is called Google adwords program. Once you register the program, you will do a self service action to manage your ads campaign there.

b. Web site ads

Usually this is implemented in re-marketing or we can say it re-targeting. Real time marketing tool capture all online information of visitor, such as: personal trends, their interest, purchasing history, what are they looking for, etc.

System analyze this information and then give you to offer immediate online advertising that responds to what the prospect and customer are doing when online.

c. Online store

Real time marketing system allow you to create personalizing content or appropriate content in response to prospect or customer’s interaction with your online store.

We can see the sample on the biggest online store like Amazon.com. They provide a personalization content for visitor based on visitor’s purchasing story and visitor’s searching, and then offer goods which are related to them.

d. Real time interaction

This is for real time response to consumer, customer, and prospect. The technologies which are used are live chat on website, mobile technology like SMS, email marketing, social media engaging, mobile apps, land-line phone like call center.

e. Event marketing

The heart of event marketing is making conversation in the proper moment. How do you know and how do find the right moment? One of ways is listening the trends in social media site and utilize Google trends or other analytic tools. What are they talking about especially the things that are closely related to your brand or product.

The sample of real marketing metric

You must define the metric first, and then monitor your effectiveness of your marketing activities. Through this, you can calculate the ROI of your marketing capex.

These are the simple sample of metric:

- Email click and open in email marketing activities.

- Live site visit period

- Bounce rate

- % of interaction and engagement

- % of transaction

- % of conversion

- Amount of mobile apps download

Benefits of real time marketing

- Increase customer satisfaction

By implementing real-time marketing, you can focus on engaging customer by providing them full support, guidance, and necessary information they need.

Afterwards you can improve customer experience, and all things that I mention before, can increase customer satisfaction rate.

- Increase customer loyalty.

I have informed you before in my previous article that there is relationship between customer satisfaction and customer loyalty. The more amount of customer satisfaction rate, the more amount of customer loyalty you will get.

- Increase amount of sales.

By doing real-time marketing correctly, you will achieve high conversion rate. The more product you offer to your prospect which is suitable for their need, the more amount of opportunities they will buy your product.

Real-time marketing tools

Real time analytic

a. clicky

Clicky is real time web analytic, and let you know every visitor including their action and behavior when visiting your website. Clicky can provide you alert, so the system will notify you if there are action you defined, like logged in visitor, campaign conversion, etc.

b. Mixpanel

If you focus on mobile site, you should consider this. Mixpanel is tool for mobile analytic.

Every metrics that are related to your mobile site, can be monitored and analyzed by Mixpanel.

Real time social media

Usually you will use this tool for listening the trending topic and looking for the influencer to become your brand ambassador.

a. socialmention

Socialmention is tool for real-time social media search and analysis. You will find a lot of mention regarding keyword you search with such information as: sentiment, top keywords, top users, top hash-tags.

b. Lithium

Lithium is used for social media analytic. With Lithium you can track and analyze your social media marketing activities.

Preparation to implement real-time marketing

Developing real-time engagement to consumer is a challenge task. You have to consider these things:

- How real-time marketing works and it’s work flow,

- Test and try the appropriate technology, platform, and tool to implement real-time marketing and then invest for that marketing technology

- Study and benchmark with company that already has performed real-time marketing.

- Learn the real-time marketing best practices.

- Define the metrics, KPI (key performance indicator) to monitor and calculate the ROI.

- Integrate real-time marketing to your current marketing activities and marketing strategy.

Now, you have known real-marketing definition and basic, sample real-time marketing implementation, real-time marketing metrics, real-time marketing tools, preparation to implement real-time marketing.

So you can start doing real-time marketing now.