Nowadays digital marketing is one of the best helpful marketing strategy for companies especially small business and start-up business. Because of that, the valuation of their company have been increasing. For your information, there are many factors that changes the value of company. For example in digital start-up value, the valuation depends on amount of traffic, amount of subscriber, amount of user engagement, how much the transaction has done, and so on. All the things that I mentioned before, can be attained from appropriate marketing strategy. Many of them have implemented digital marketing strategies.
Additional information, I have informed you the fact which is related to the importance of marketing technology implementation. In this article, I want to explore more deep regarding digital marketing technology. As the latest marketing approach, you must learn and master the knowledge which are related to digital marketing technology. In this article, I emphasize what digital marketing technology that you must learn and I will show you the samples of each technologies, so you can try those things.
What is digital marketing technology
Technology that is utilized for digital marketing activities. The term technology that is used here means technique, method, procedure, tool, hardware, software, best practice, knowledge, and so forth.
You can see at my previous article why utilize marketing technology is important (you can search here), I have explained the definition of marketing technology.
After knowing these, you will go to the next step, such as: digital marketing technology trends, choose the best digital marketing technology based on your need, etc.
Digital marketing technology provider
1. Infusionsoft
Sales and marketing software for small business can be covered by InfusionSoft. If you want to implement CRM and develop marketing automation, you should try this software. InfusionSoft provide a demo for you, so you can test it and evaluate it, whether this technology is suitable for your requirement or not.
The technologies that are utilized are marketing automation technique. This technology can make you automatically attract the lead, do the email marketing to follow up the prospect, closing the sales, do the user engagement, and more.
KeywordRevealer is tool to perform keyword research. In the SEM (Search Engine Marketing) world, one of the substantial key for success is getting the correct keyword.
What is the proper metric for the good keyword? They are:
a. That keyword has high search volume.
b. That keyword has low competition.
c. For advertiser, that keyword has low CPC (Cost per Click)
You can evaluate certain keyword that has above criteria with this KeywordRevealer tool so that you can rank your keyword easier.
The technology which is used is the method to find the correct keyword with this tool.
3. Gauges
This technology is as an alternative to Google analytics. Gauges is applied for performing analysis, especially web analysis.
If you really consider to things which are related to web traffic, you can use this web analytic tool.
Do not worry to explore it first, because Gauges provide free trial. Once you found that this tool is proper for you, you can use it professionally for paid version.
Gauges can help you monitor and analyze web traffic metrics, such as:
- How many visitor come to the certain web
- Referring site (site like website or social media site that make user see your website)
- Search term (keyword that make visitor come to your website)
- The top content of your website.
You can monitor those metrics in real time, or you are able to group those by day, by month, or all time.
You have to understand one of the marketing technology that we call it “marketing analytic”. This is method for performing web analysis, and you can use this tool to analyze it.
This point is closely related to point number two. This is for SEM practitioner. The difference between point number two (keywordrevealer) and point number four (landing page grader) is the goal.
KeywordRevealer is previous step before you run this step. You must find a good keyword first. You can do this by using keywordrevealer. Once you got this keyword, the next step is optimize the landing page.
The goal of landing page grader tool is to get higher conversion, gain more sales through your landing page.
For you who run PPC (Pay per Click) marketing like Google adwords, this tool is important to try. This tool is free for trial. So that you can test it for your adwords campaign.
With this tool, it means you have utilized one of digital marketing technology namely marketing audit. You can perform audit for getting the information such as:
- How much your conversion rate
- How much you spend for the particular ad campaign
- Does your landing page follow the best practices that is suggested by Google Adwords expert.
- Must your campaign be stopped, paused, or continued based on the result of audit.
Nowadays, re-marketing is the latest digital marketing technology trends. As a marketing practitioner, you must update your marketing knowledge for re-targeting or re-marketing techniques.
One of the tool you can use for re-marketing purpose is Adroll. It means you can re-target your visitor with ads among Twitter, Facebook, adwords, landing page, and so on.
The good news is you can try it for free.
So, how does this digital marketing technology work?
Re-targeting work by maintaining the track of your targeted users who have visited your landing page. Afterwards, if they visit other site your ads will be displayed there.
Adroll can do this by putting some scripts to your landing page. This script will produce cookies in visitor internet browser. With this cookies, Adroll can make your ads are displayed in the site they visit later.
The essence is by utilizing this technology, it can bring previous users back and keep your brand in their mind.
Now, you have learned the digital marketing technology (performing analysis, research, marketing automation, conversion technique, re-targeting technique) and know the software or tool to carry out those tasks.
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