What is public relations ?  Public relations is an attempt to stimulate demand for a product by means of conveying information that is commercial, designing a wide range of promotions, and activities to create a corporate image are well preserved. From the aspect of business, public relations, we refer to as:

- Public: a group of customers or prospective customers who have an interest and influence the company's ability to achieve its goals.

- Public relations: business management to utilize a variety of planned and sustainable programs that are effectively designed to support, maintain, and promote the corporate image / products.

Public relations program should have appeal in the eyes of consumers and potential consumers. In order to be interesting and good quality, then the public relations activities must meet the following three things:

- High credibility: news and images more informative, authentic and trusted by consumers and potential consumers.

- Ability to catch buyers: a public relations practitioner must be able to reach many prospective buyers who tend to avoid a salesman or advertising. In its activity, he has to deliver the information in the form of communication but still does not forget with the goal that is sales.

- Dramatization: a public relations practitioner must have the ability to dramatize a company. So that the image of the company and its products remain well preserved in the eyes of consumers and potential consumers.

Activities conducted in public relations is as follows:

-Press relations: activities provide information about products, services, or organizations that are viable published in newspapers to attract public attention.

- Product publicity: Specific activities undertaken to publish a particular product.

- Corporate communication: These activities include internal and external communications, as well as promote an understanding of the organization.

- Lobbying: working with the government to obtain important information in relation to policy development of the business world.

- Counseling: giving advice or opinions to the public regarding the management, positioning and corporate image.

Examples of the above public relations activities are below:

- Dissemination of information through the exhibition
- Financing the work of art
- Sponsor a team sport like football, tennis, and others.
- Participation in social activities
- Project of humanitarian aid.

Through the explanation above, now you have known about what is public relations, after informing you public relations activities I hope  you also know about public relations job description.