Today, I've made notes from the lesson I've studied. The lesson is from Hubspot Academy, I'm learning about Content Marketing.

These are my personal notes from the lesson. I wrote them point by point.

Below are the points:

 Introduction of Content Marketing

- The definition of Content marketing: Activities focus on creating and distributing valuable and relevant content to attract and retain  clearly defined audience to drive profitable customer action.

- To communicate with your audience, you need to produce a content.

The Power of Storytelling

- Business storytelling is about creating alignment between your business and your prospect and customers.

- The key storytelling is deliver your value and your mission, and how you communicate to your audience.

- The ultimate goal is to make a human connection, resonating with people who need your help or your guidance.

- Storytelling is used all formats of content, they are: blogs, email, videos, guides, case studies, etc.

- The fundamental of storytelling -> why you are doing what you're doing. Tell it in a way that appeals to your audiences, appeal to the emotional side of your prospect and customer.

What do you need to tell a story?

- how you frame the story.


Why : why are you doing what you're doing.

How will this help your audience?

What is what are you offering?

- Appeal to emotional side and start to educate them for building awareness.

Storytelling elements

- You must resonate your character with your audiences.

- Conflict means problems they are facing, need, want, etc.

- Resolution means closing statement, inspire your audience with your solution and help, then embody the call-to-action clearly.


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Next study notes : building content creation framework


Related lessons:

What is content marketing?

Fundamental information about content marketing