Table of Contents
Below are the main points of lessons that I've got in Facebook Blueprint Course.
- If you've created Facebook ads, you can edit to improve the ads at any time.
For examples :
a. You've create the ads and run it for few days, but don't meet your expectation. You can perform improvement like copywriting, maybe there is a typo, etc.
b. You've run the ads for several days, and you find that your ads gets a lot of engagement. You can improve the ad and make the call-to-action stronger so that the closing increases.
c. You found that the ads meet your expectation, so you decide to extend the ads duration.
- Once you edit the ads, it goes through the review process again.
- If you turn organic post to paid post by boosting a post, you will not be able to edit the ads text or image. You are able to edit the audience, budget, and duration.
There is a way if you really want to edit the copywriting (ads text) or change the image, you can recreate it as a new post, finally you can boost that post.
- Beside edit the ads, you can also pause, resume, and delete the ad.
Pause the ad stops the ad spend.
- You can overview your ads' performance in Ad center.
- There is a section in Ad center namely "view result" to see how your ads perform.
- Once you created and published the ad, Facebook system perform approval process (approximately takes less than 24 hours).
You can read and study "ad policies" to learn more about the approval process.
- You can browse the result by clicking Ad Center menu on your business page. The location is at the top of your page.
- First dashboard when you clicked Ad Center tab is brief summary of your recent ad activity, like people reached, etc.
Summary : you can utilize Ad Center to manage audiences, make changes your ads, and monitor the ad's performance.
- People reached : the number of people who saw your ads at least once.
- Impression : The number of times your ads were on screen. The essence is the same as people reach, but includes multiple views of your ads by the same people.
- Post engagement : total number of actions that people take involving your ads, such as like, share, comment.
- Link clicks : the number of clicks on links within the ad that led to destinations.
- There are list of ads. If you want to see the result one of them, just click view results button next to the ad.
- At the view results screen, you can view a number of metrics. It will vary based on your ad objective you select when you created your ad.
- In Performance section, you can observe some metrics such as people reach, link clicks, cpc (cost per click), and activity.
- In Details section, you can observe your ad's status, ad's objective, and daily budget.
- In Preview section, you can see your ad as it appears to your audience.
- In audience section, you can see data visualizations of your audience demographics.
- An audience section comprises people, placement, and locations.
The people tab contains breakdown of your audience by gender and age.
The placements tab shows your ad's location.
The location tab shows your audience is coming from.
Summary
The view results screen contains the data you need to make decisions about your ads.
- The key thing in Facebook ads -> evaluate ad metrics against campaign's objectives, then identify ways to improve the ad's performance.
- The second key thing in FB ads -> connect metrics to what you want your ad to do.
The relation of ad objective and metric:
How to edit and improve your Facebook Ads?
- If you've created Facebook ads, you can edit to improve the ads at any time.
For examples :
a. You've create the ads and run it for few days, but don't meet your expectation. You can perform improvement like copywriting, maybe there is a typo, etc.
b. You've run the ads for several days, and you find that your ads gets a lot of engagement. You can improve the ad and make the call-to-action stronger so that the closing increases.
c. You found that the ads meet your expectation, so you decide to extend the ads duration.
- Once you edit the ads, it goes through the review process again.
- If you turn organic post to paid post by boosting a post, you will not be able to edit the ads text or image. You are able to edit the audience, budget, and duration.
There is a way if you really want to edit the copywriting (ads text) or change the image, you can recreate it as a new post, finally you can boost that post.
- Beside edit the ads, you can also pause, resume, and delete the ad.
Pause the ad stops the ad spend.
Ad centre
- You can overview your ads' performance in Ad center.
- There is a section in Ad center namely "view result" to see how your ads perform.
- Once you created and published the ad, Facebook system perform approval process (approximately takes less than 24 hours).
You can read and study "ad policies" to learn more about the approval process.
- You can browse the result by clicking Ad Center menu on your business page. The location is at the top of your page.
- First dashboard when you clicked Ad Center tab is brief summary of your recent ad activity, like people reached, etc.
Summary : you can utilize Ad Center to manage audiences, make changes your ads, and monitor the ad's performance.
The jargon and it's meaning
- People reached : the number of people who saw your ads at least once.
- Impression : The number of times your ads were on screen. The essence is the same as people reach, but includes multiple views of your ads by the same people.
- Post engagement : total number of actions that people take involving your ads, such as like, share, comment.
- Link clicks : the number of clicks on links within the ad that led to destinations.
Ad metrics and view the ads result
- There are list of ads. If you want to see the result one of them, just click view results button next to the ad.
- At the view results screen, you can view a number of metrics. It will vary based on your ad objective you select when you created your ad.
- In Performance section, you can observe some metrics such as people reach, link clicks, cpc (cost per click), and activity.
- In Details section, you can observe your ad's status, ad's objective, and daily budget.
- In Preview section, you can see your ad as it appears to your audience.
- In audience section, you can see data visualizations of your audience demographics.
- An audience section comprises people, placement, and locations.
The people tab contains breakdown of your audience by gender and age.
The placements tab shows your ad's location.
The location tab shows your audience is coming from.
Summary
The view results screen contains the data you need to make decisions about your ads.
How to interpret your Facebook ad's result?
- The key thing in Facebook ads -> evaluate ad metrics against campaign's objectives, then identify ways to improve the ad's performance.
- The second key thing in FB ads -> connect metrics to what you want your ad to do.
The relation of ad objective and metric:
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