This is my personal notes from Facebook Official Online Course - Facebook Blueprint. I took the subject : Growing your business on Facebook. Now, I've made the fifth personal note : The ads Create Tool, an alternative of Power Editor.
We have overviewed ad objectives in the previous note. See http://marketingforbeginner.blogspot.com/2017/04/ad-policies-for-content-creative-targeting-fb.html
Now, let's continue on the next subject.
In this note, I will explore more about ad objectives and how each of them help you accomplish your business goal.
* Ad objective should reflect the action you want audience to take after viewing your ad.
* Different business goal has a different ad approach.
People who click on your ad are sent to a custom destination URL.
You can send people to :
- Homepage
- Online store
- Contact Us page
- FAQ page
- etc.
You can obtain insight into the specific actions that people take on your site after they click on your Facebook ad.
To get this insight (such as: conversions, etc.) you need to add the Facebook Pixel.
Facebook pixel is a piece of code to the HTML on your website.
You create an ad from a post you have published or posted on your page.
You will choose this objective if you want to increase the reach of your post or increase engagement on your post.
If you want to increase the number of audiences who are like your page or reach new customers, you should choose this objective.
When people like your page, they may see your post in their news feeds.
You can create an ad with a link to Google Play or the App Store, so that the people can download and install your app.
If this is your business goal, you can choose this objective.
With this objective, you can send people to specific areas in your app that you want people to go to.
This action can help you re-engage people who have downloaded your app.
If you have local business or local groceries and try to build awareness of your business, you should choose reach people near your business.
By implementing this, you can target people in and around your local community by setting a radius around your local business.
This is suitable for you if you want to increase in-store sales of foot traffic.
When you choose this, you will create an event ad to get more people to see and responds to your event.
Moreover, you can use it to help drive ticket sales.
You can see how many people responded with interested and going.
You will create an ad that includes a limited-time offer, such as discount, and so on.
In this type of ad, you can decide how many people can redeem the offer.
When you choose get video views, you can create ad that can increase the reach of your video.
By using the video, you can build your brand on Facebook.
You can create and deliver personalized and relevant ads to your customers, based on the products they have shown an interest in.
This ad can help you increase conversions.
If your business goal is generating leads, you have to choose this type of ad.
You can reach the people who are likely to complete and submit a form..
You can maximize brand awareness by optimizing your campaign for reach and attention.
This includes a reporting metric, estimated ad recall lift, and show the real-time data.
In creating the campaign, these are the process :
Once you choose the objective and click it, you will be prompted to enter the name of you campaign.
For example:
If you choose website conversions as your objective, this is the screenshot.
You can select options such as age and gender.
For more detail targeting, you can select these options :
- Location: Narrow the audience by country, state, city, zip code.
- Interest: Find particular people by looking at their activities, page they've liked, and related topics.
- Demographics: Refine the target based on information people have shared, such as: education, employment, relationship status.
- Behaviors: Reach audiences based on activities they do, for example: their purchase behaviors, their intents, travel preferences, etc.
- Custom audiences: use email addresses, phone numbers, and other customer data to create and save custom audiences and lookalike audiences.
Custom audiences help you target people who are already interested in your business.
Lookalike audiences let you find people who share similar characteristics and interest with your current customers.
See the picture below:
You will see where your ads will appear on Facebook by setting the ad's placement.
You can choose the placement in:
- Desktop News Feed
- Mobile News Feed
- Instagram
- Audience Network
Ads on the audience network are shown in third-party mobile apps and mobile website.
- Desktop Right Column
You can choose campaign budget and the length of time your ad will run.
This window show you about the budget and schedule, see the picture below:
In this process, you will format your ad, such as: an image or multiple images, combining images and video, etc
You can access the free images by clicking on images and then choosing free stock images.
The same as images, for videos, you can choose to upload a new video, choose from a library of videos you have already shared on your page, or create slideshow using multiple images.
In this step, you can insert the text (copy-writing), website URL, and other information.
While you add the text, you can see how it will appear in each of the placement you've chosen.
When you've done previewing the ad, you can click place order to submit it for approval.
See the image below:
Above are the basics of creating an ad using the ads create tool. These are my personal notes, I hope you can gain a beneficial from my notes.
P.S. :
All the images are from Facebook Blueprint Course.
We have overviewed ad objectives in the previous note. See http://marketingforbeginner.blogspot.com/2017/04/ad-policies-for-content-creative-targeting-fb.html
Now, let's continue on the next subject.
Ad Objectives on Facebook Ads
In this note, I will explore more about ad objectives and how each of them help you accomplish your business goal.
* Ad objective should reflect the action you want audience to take after viewing your ad.
* Different business goal has a different ad approach.
Ads Create Tool help you focus your Facebook/Instagram ads through the following objectives:
1. Send people to your website
You can send people to :
- Homepage
- Online store
- Contact Us page
- FAQ page
- etc.
2. Increase conversions on your website
You can obtain insight into the specific actions that people take on your site after they click on your Facebook ad.
To get this insight (such as: conversions, etc.) you need to add the Facebook Pixel.
Facebook pixel is a piece of code to the HTML on your website.
3. Boost your post
You create an ad from a post you have published or posted on your page.
You will choose this objective if you want to increase the reach of your post or increase engagement on your post.
4. Promote your page
If you want to increase the number of audiences who are like your page or reach new customers, you should choose this objective.
When people like your page, they may see your post in their news feeds.
5. Get installs of your app
You can create an ad with a link to Google Play or the App Store, so that the people can download and install your app.
If this is your business goal, you can choose this objective.
6. Increase engagement in your app
With this objective, you can send people to specific areas in your app that you want people to go to.
This action can help you re-engage people who have downloaded your app.
7. Reach people near your business
If you have local business or local groceries and try to build awareness of your business, you should choose reach people near your business.
By implementing this, you can target people in and around your local community by setting a radius around your local business.
This is suitable for you if you want to increase in-store sales of foot traffic.
8. Raise attendance at your event
When you choose this, you will create an event ad to get more people to see and responds to your event.
Moreover, you can use it to help drive ticket sales.
You can see how many people responded with interested and going.
9. Get people to claim your offer
You will create an ad that includes a limited-time offer, such as discount, and so on.
In this type of ad, you can decide how many people can redeem the offer.
10. Get video views
When you choose get video views, you can create ad that can increase the reach of your video.
By using the video, you can build your brand on Facebook.
11. Promote a product catalog
You can create and deliver personalized and relevant ads to your customers, based on the products they have shown an interest in.
This ad can help you increase conversions.
12. Collect leads for your business
If your business goal is generating leads, you have to choose this type of ad.
You can reach the people who are likely to complete and submit a form..
13. Increase a brand awareness
You can maximize brand awareness by optimizing your campaign for reach and attention.
This includes a reporting metric, estimated ad recall lift, and show the real-time data.
Creating An Ad
In creating the campaign, these are the process :
1. Setting Campaign Objective
Once you choose the objective and click it, you will be prompted to enter the name of you campaign.
For example:
If you choose website conversions as your objective, this is the screenshot.
2. Setting Ad set : Audience
You can select options such as age and gender.
For more detail targeting, you can select these options :
- Location: Narrow the audience by country, state, city, zip code.
- Interest: Find particular people by looking at their activities, page they've liked, and related topics.
- Demographics: Refine the target based on information people have shared, such as: education, employment, relationship status.
- Behaviors: Reach audiences based on activities they do, for example: their purchase behaviors, their intents, travel preferences, etc.
- Custom audiences: use email addresses, phone numbers, and other customer data to create and save custom audiences and lookalike audiences.
Custom audiences help you target people who are already interested in your business.
Lookalike audiences let you find people who share similar characteristics and interest with your current customers.
See the picture below:
3. Setting ad set : Placement
You will see where your ads will appear on Facebook by setting the ad's placement.
You can choose the placement in:
- Desktop News Feed
- Mobile News Feed
- Audience Network
Ads on the audience network are shown in third-party mobile apps and mobile website.
- Desktop Right Column
4. Setting Ad set : Budget and schedule
You can choose campaign budget and the length of time your ad will run.
This window show you about the budget and schedule, see the picture below:
5. Set the Ad : Creative (Formats and Media)
In this process, you will format your ad, such as: an image or multiple images, combining images and video, etc
You can access the free images by clicking on images and then choosing free stock images.
The same as images, for videos, you can choose to upload a new video, choose from a library of videos you have already shared on your page, or create slideshow using multiple images.
6. Setting the ad: Text and preview
In this step, you can insert the text (copy-writing), website URL, and other information.
While you add the text, you can see how it will appear in each of the placement you've chosen.
When you've done previewing the ad, you can click place order to submit it for approval.
See the image below:
Above are the basics of creating an ad using the ads create tool. These are my personal notes, I hope you can gain a beneficial from my notes.
P.S. :
All the images are from Facebook Blueprint Course.
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