This is my study notes of the lessons from Facebook blueprint.

I keep the notes here to make it easy to recall, and you can also get benefits from the notes.

Below are the points

- You can keep people who have liked or followed your page through regular posts.

- The examples of regular post : your business events, promotions, information about product, information about services, sales, business activities, etc.

- The frequency of posting : start from daily to at least once a week.  It is based on your business objective and goals.


- Once you posted, people who've liked and followed your page can see the post.

They may like, comment, or share your post.

The number of people who've seen your post is called reach.

This type of reach is called organic reach. This is free.



- You can also created post using paid reach.

The ultimate goal of paid reach is to expand your audience and grow your business.


- You can turn organic reach into paid reach through boosted posts menu.

- Through paid content, you can deliver your content and reach an audience beyond the people who've like or follow your page.


- The ultimate benefits of Facebook ads especially in terms of helping grow your business:

1. Increase your page follower.
One of the Facebook ads' goal is promote your page, so that your page is able to reach more people, to increase engagement, such as: get more likes, comments, and more shares.

2. Market your product or service.
One of the Facebook campaign's goal is boost  a post to showcase your products or services, so that interest shoppers can see your products and turn them into customers.

3. Drive customers to your local business.
If your page's type is local business, and you've completed the information your local shop or office, such as place, time (open and close), etc, you can utilize the FB ads to make people who live nearby to visit your shop or your physical place of business.

4. Increase traffic to your website.
You can also promote your website and drive traffic to it by utilizing FB ads.

To recap, below is the ultimate advantage of Facebook ads:

- The main goal of advertising is to reach people who are likely to become customers.

- Through Facebook ads you can get your advertising out to just those people who may have an interest in your product.

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The next study notes : How to create FB ads directly from your business page?

Another study notes from Facebook Blueprint : Introduction to Facebook Page