This article is my personal notes from Facebook blueprint course by Facebook.
I enrolled a course : Growing Your Business on Facebook (Getting Started).
There are 15 subject in this course, and this is a first subject. The title is Introduction to Facebook Pages.
I summarized the lesson and make a note in this blog. So, I can review before I take an exam to get official certification.
Below are the notes.
* The ultimate goal of a Facebook page in your business is as a place where you and your customers or prospective customers communicate wherever your customers are.
* You must configure your business page comprehensively to meet the demand of your customers and your business goals.
- Branding: a way for customers to discover the business
- Mobile downloads
- Catalogs downloads
- Newsletter sign-ups
- Phone calls
- Private Messages
- Etc.
- Your website
- Office hours
- Contact info
- Your business description
- Your core business : services or products
* If you are local business owner and create the local business category page, customers can rate your business and they can write the reviews.
* Adding Calls to Action (CTA) on your Facebook Page can help you drive an action that meet your business goal.
- Book Now
- Call Now
- Contact Us
- Donate
- Send Message
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
- Send email
- Learn more
You can choose the CTA, based on your business goal, for examples:
- If you are building the email list, you can use sign up button and link it to your landing page's sign-up form.
- If you are a consultant and would like people to make an appointment, choose the book now CTA.
On mobile placement only, you can choose below CTAs:
- Call now
- Send message
- Contact us
By using these button, you allow customers to reach you without leaving Facebook.
- Profile info
The profile info such as: the person's profile picture, current place, employment, etc that he has shared publicly on their profile can be easily viewed when you click his message inbox without leaving your inbox page.
- Notes
You can add notes about the person who has messaged you, such as current orders, his preferences, etc.
This feature is very useful when you use it as a reminder to follow-up an action to him.
- Tag and search
Tag is related to keywords. This feature is very helpful when you want to organize the message.
- Message control
You can increase your message responsiveness by configure message below:
a. Instant replies: it is sent automatically to people who message the page for the first time (messenger greeting).
b. Saved replies: you can create a response that you can send whenever you get a new message with the same question.
c. Away status: If you switch on, the status appears and people who visit your page will know you are not available to reply.
d. Away messages: send automatic message when you are away.
The first fundamental thing: Your page post should be relevant to your target audience.
The relevancy of your post can encourage engagement and can make you build the relationship with your target audiences.
- Be consistent with branding
- Create mobile-ready content (enormous people visit Facebook on their mobile devices).
- Be creative
- Utilizing one of the best post format, namely Canvas.
Canvas can help you combine images and videos in your post.
Audience optimization is an organic targeting tool that help publishers reach and engage their audience on Facebook.
- Preferred audience: when you want to publish a post, you can add tags to describe the interest of people who are most likely to enjoy the post.
This can help prioritize the post in news feed for the reader base on the topics that are most likely to engage them.
Thing to concern: interest tags do not limit the reach (do not stop posts from appearing anywhere on Facebook).
- Audience restrictions: it can limit the visibility of your post to specific demographics and prevent a post from being seen by general people on Facebook.
- Audience insights: this can help you learn more about how your target audience responds to your post with interest tag.
For more personal notes about social media marketing, browse here:
https://marketingforbeginner.blogspot.com/search/label/social-media-marketing
I enrolled a course : Growing Your Business on Facebook (Getting Started).
There are 15 subject in this course, and this is a first subject. The title is Introduction to Facebook Pages.
I summarized the lesson and make a note in this blog. So, I can review before I take an exam to get official certification.
Below are the notes.
Introduction a Facebook Page
* The ultimate goal of a Facebook page in your business is as a place where you and your customers or prospective customers communicate wherever your customers are.
* You must configure your business page comprehensively to meet the demand of your customers and your business goals.
The examples of business goals from creating Facebook Page:
- Branding: a way for customers to discover the business
- Mobile downloads
- Catalogs downloads
- Newsletter sign-ups
- Phone calls
- Private Messages
- Etc.
The information that must be concerned on the Facebook page:
- Your website
- Office hours
- Contact info
- Your business description
- Your core business : services or products
* If you are local business owner and create the local business category page, customers can rate your business and they can write the reviews.
* Adding Calls to Action (CTA) on your Facebook Page can help you drive an action that meet your business goal.
The CTAs are:
- Call Now
- Contact Us
- Donate
- Send Message
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
- Send email
- Learn more
You can choose the CTA, based on your business goal, for examples:
- If you are building the email list, you can use sign up button and link it to your landing page's sign-up form.
- If you are a consultant and would like people to make an appointment, choose the book now CTA.
On mobile placement only, you can choose below CTAs:
- Call now
- Send message
- Contact us
By using these button, you allow customers to reach you without leaving Facebook.
Communicate easily with customer by Facebook Page
Page inbox features
- Profile info
The profile info such as: the person's profile picture, current place, employment, etc that he has shared publicly on their profile can be easily viewed when you click his message inbox without leaving your inbox page.
- Notes
You can add notes about the person who has messaged you, such as current orders, his preferences, etc.
This feature is very useful when you use it as a reminder to follow-up an action to him.
- Tag and search
Tag is related to keywords. This feature is very helpful when you want to organize the message.
- Message control
You can increase your message responsiveness by configure message below:
a. Instant replies: it is sent automatically to people who message the page for the first time (messenger greeting).
b. Saved replies: you can create a response that you can send whenever you get a new message with the same question.
c. Away status: If you switch on, the status appears and people who visit your page will know you are not available to reply.
d. Away messages: send automatic message when you are away.
Posting to your page
The first fundamental thing: Your page post should be relevant to your target audience.
The relevancy of your post can encourage engagement and can make you build the relationship with your target audiences.
Page Posting Best Practices
- Be consistent with branding
- Create mobile-ready content (enormous people visit Facebook on their mobile devices).
- Be creative
- Utilizing one of the best post format, namely Canvas.
Canvas can help you combine images and videos in your post.
Audience optimization
Audience optimization is an organic targeting tool that help publishers reach and engage their audience on Facebook.
This optimization consists of three types:
- Preferred audience: when you want to publish a post, you can add tags to describe the interest of people who are most likely to enjoy the post.
This can help prioritize the post in news feed for the reader base on the topics that are most likely to engage them.
Thing to concern: interest tags do not limit the reach (do not stop posts from appearing anywhere on Facebook).
- Audience restrictions: it can limit the visibility of your post to specific demographics and prevent a post from being seen by general people on Facebook.
- Audience insights: this can help you learn more about how your target audience responds to your post with interest tag.
For more personal notes about social media marketing, browse here:
https://marketingforbeginner.blogspot.com/search/label/social-media-marketing
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