Facebook Advertising basic Course from Facebook Blueprint

Below are the study notes :

- You can create page promotion directly from your business page instead of creating the ads in Ads Manager.

- You can also create on of the ads directly from your page by clicking Boost Post button under one of your posts.

- If you want to created different types of ads from your Page, just click Promote button.

- There are several types of FB ads, the types depend on your specific goal. This specific goal is called ad objectives.


- The ad objectives are :

1. Boost a Post

The objective is getting more people to see and engage with your post.


2. Call-to-Action

The objective is encourage people to take an action, such as send message, shop now, read more, etc.


3. Promote your page

The objective is drive more likes, comments, and shares of your page.


4. Promote your business locally

The objective is encourage people nearby to visit to your physical location.


5. Get more website visitors

The objective is creating ads to send people to your website.


6. Get more lead

The objective is requesting contact details from potential new customers.


7. Boost an event

The objective is driving awareness and sell tickets to your event.


8. Automated ads

The objective : custom advertising plan with step-by-step recommendation for the right ads.

-  The automated Ads mechanism : you inform what's the most important thing for your business to the system, then Automated Ads will provide you a custom advertising.


- Three main points when you create FB ads:

1. Choose an ad objective that aligns with your business goal.

2. Set the budget : telling the system how much you want to spend.

3. Define the audience : you can reach more people who are likely to be interested in your business.

You can define by configuring : the audience's age, audience's location, audience's interest, etc.


==============================

Next note : Facebook Automatic Placement

Previous note :  the ultimate advantages of FB ads