My personal notes : Growing your business on Facebook (getting started) series 6.

See previous Facebook blueprint lesson  at http://marketingforbeginner.blogspot.com/2017/04/ads-create-tool-growing-your-business-on-facebook.html

Now, Let's see my notes the subject is Ads manager.

Ads manager


Ads manager help you analyze your campaign result. You can overview how your ads are performing.

By utilizing ads manager, you can:


1. View all of your campaign, ad sets, and ads.
2. Stop or restart your campaign, ad sets, and ads.
3. Make changes to your bid and budgets.
4. See your payment history and payment method.
5. Access and export your ad report.

Ad management and editing


Ad account admin


There are three types of ad account. Each account has different role.

1. Admin.

Admin's role:

- View ads
- Access reports
- Create and edit ads
- Edit payment method
- Manage page roles

2. Advertiser

Advertiser account can access:

- View ads
- Access reports
- Create and edit ads

3. Analyst

Analyst account's task and role:

- view ads
- access reports

Ad creation


You can create Facebook ads from Ads Manager.

Ads manager can be accessed from your page or by selecting the drop-down arrow (the right of quick help)

By using Ads manager you can:


1. Create ad object, they are: campaign, ad set, ads.
2. Choose your ad objective to meet your business goals.
3. Choose the right audiences.
4. Set your campaign budget.
5. Choose the bidding.
6. Upload your creative (images and/or videos)
7. Select ad placement

Editing Ads


After launching the ads, you can still edit the image, video, text, link, placement, budget, targeting, etc.

If you used promote your page or boost your post, you can't edit your ad's creative, text, or links in ad manager.

You are not able to change your campaign's objective after it has launched. If you want to change it, you have to create a new one.

Below are the sample of editing ads:


1. Turn on and off a campaign, ad set, or ad.

If you want to temporarily stop the ads, you can switch next to your campaign, ad set or ad from blue (on) to grey (off).

If you turn off a campaign, it'll also stop add ads and ad sets in that campaign.

If you turn off an ad set, it'll stop all the ads in the ad set.

2. Edit the budget, schedule, targeting, and bidding of an ad

You must do all in this point at the ad set level.

To do these action you must:

- Select the manage ads tab
- Click on all campaigns and select all ad sets from drop-down menu.
- Select the ad set you'd like to edit.

See the picture below for knowing more:


edit ad set on facebook ads manager




Measurement and insight


Facebook help you to access the data which can help you optimize your campaign.

The dashboard


The default view in the Ads Manager dashboard is Manage Ads tab.
Manage ads contains overall performance of your campaign broken out by your business objectives.

When you click on any of the campaign, you can view more detailed metrics.
The data is segmented into performance, audience, and placement.


performance audience placement metrics on facebook ads manager



Relevance Score

Relevance score is a metric that provides an estimate of how relevant an ad is to its target audience.

Factors of relevance score:


- How the ad is performing
- Positive feedback from the people seeing your ad
- Negative feedback (ex: people click I don't want to see this on your ad).

If your relevance score is high, it's more to be shown over other ads. In addition to this, you will pay less to reach more of your target audience.

The relevance score = between 1 (not relevant) and 10 (highly relevant).

How to improve your relevance score?

The most important factors to increase the score are targeting and ad creative.

The other factors are:

- Be specific with your targeting
The more specific the more relevant people will see your ads.

- Resonate your image/video with your target.
This makes your audiences will stop from scrolling through their news feed and read your ads.

- Refresh your ad
When your relevance score drops, try creating fresh ad.

- Learn from testing

You can try these:

a. Create different ads for the same audience.
b. Create the same ad to different audiences.

Look for patterns in the report, get the insight what ad works.

- Avoid using offensive and misleading content.
It can lead a poor experience and make your score lower.

Reporting


This reporting help you see all metrics that you want to examine.

Exporting reports


This can make you save and download your campaign data as an .xls or .csv file.

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