This is a personal note from Facebook Blueprint course, and the subject is growing your business on Facebook (get started).

In this summary, I sum up course material, the title is Ad Policies for Content, Creative, and Targeting.


free online course - facebook ad policies


You can see the previous notes here : creating Facebook page and posting to a page

Here are the notes:

Ad review process


* Before ads appear on Facebook, they are reviewed to make sure they don't violate any of the Facebook policies.

* You can read the policies thoroughly here: advertising policies and Facebook ads policy

* Usually, within average 24 hours, you will receive a notification whether your ads is approved or not.

* If your ads wasn't approved, you can appeal the ads here : appeal a disapproved ad

* Ads that are created with the "boost your post" ad objective can't be edited. If you want to make some changes, you must create a new ad.


Content policies


* Ads contents are headline, body text, and landing pages.

Headline and body text


- Ads can't imply a person's personal characteristics, such as: person's name, race, religion, financial status, etc.
- Don't use vulgar language or insulting language.
- Don't use deceptive claims or content.


Landing Pages


Landing page is the website that audiences are redirected to when they click on your ad.

- It must clearly represent the company.
- It must clearly represent product or service that is being advertised.
- You can use a Facebook page as your ad's landing page.
- Your landing page must function properly, not in "under construction" or an "error page".
- The landing page linked to your ad must not have been negatively flagged by web of trust.

You can check the site here: https://www.mywot.com/

Creative


* Images and videos are a key part of ads.

These are the things you must concern when you use videos, images, or a combination of both:

- Don't  use misleading buttons

- You can't use an altered or outdated version of Facebook or Instagram logos/trademarks/domain names.

- Try to include as little text as possible on the image itself.


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