In the former notes, I've shown you about how Google ads help growing your business.

Now, we focus only on how google ads support your business goals.

Here are the points

1. Google ads campaign types: search, display, video, shopping, and app.

2. Search ads : appear next to Google search results and other Google partner sites (ex: Youtube, etc.)
You can utilize search ads to drive action on your site when users are searching for similar from your product or service.

3. Display ads : appear accross a network such as sites and apps. It is usually implemented to increase exposure, increase brand awareness when users are browsing content.

4. Video ads : appear on streaming video content like Youtube and across another Google's network of website and apps.
It is utilized for bringing your business story to life.

5. Shopping ads : appear on Google shopping next to search results, text, and responsive ads.
Shopping ads are utilized for promote your products and share details about your product, they can also boost traffic to your physical store or online store.

6. You can optimize your campaign by : device targeting, locations and language targeting, bidding and budget setting, ad extensions.

7. Device targeting means reaching your customers on any device like desktops, tablets, and smartphones.

8. Locations and language targeting means showing the ads in particular locations, customers who has particular language on their browser's language setting.

9. Ad extensions comprises location details, links to particular pages on your website, phone number, etc.

10. Source in video version about Google Ads overview : https://www.youtube.com/playlist?list=PL9piTIvKJnJNvhf_KbIN1q22JH9VESLN8

11. Google Ads guide in text version : https://support.google.com/google-ads/answer/6146252



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The next notes :

Value of Google Search Ads


Previous notes :

How Google Ads helps your business objectives