Table of Contents
This time, I will write a material that I’ve picked from other marketing site. The topic that is discussed is event marketing.
Event marketing is important, because it is one of the traditional marketing method and it is next marketing generations also.
The description of the event marketing is a way to connect brands with customers and to increase a customer experience level.
The activities are employee training and motivation, online marketing, social marketing, loyalty program, and experiential marketing.
Therefore, proportion of marketing budget invested in event marketing.
By implementing event marketing, company want to increase sales, strengthen brand awareness, differentiate from competitor when launch a new product, educate consumer, train employees, etc.
Event marketing provides the greatest ROI when compare to other tactics such as mall marketing or guerilla marketing, and other traditional marketing.
Why it’s stated that event marketing provides the greatest ROI? Because it’s powerful tool to attract new customer and keep existing ones to loyal.
Example of the event marketing is trade-show. Trade-show is used at very beginning of the sales cycle as a way to build interest among the target audience and provide education about feature product and service.
How to measure event marketing to prove that this event succeed or not? We can measured at monitoring sales increases, lead quality and quantity, on site survey, traffic counts, post event survey, audit, consumers and media impression.
It’s enough for today. Have a nice day.
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In the last writing, I've explained about conventional marketing. I wrote about the related thing to conventional marketing. It is event marketing.
Event marketing is a promotional occasion performed to attract and involve a company's target audience. (Definition from Tom Duncan in his book "Principles of advertising and IMC")
Event marketing is one of the powerful way in disseminating a message by engaging customer to involve in a particular event.
Event marketing can be so effective when the event has an good impact and the event is so memorable for all participants including customer and potential customer.
Event marketing is important, because it is one of the traditional marketing method and it is next marketing generations also.
The description of the event marketing is a way to connect brands with customers and to increase a customer experience level.
The activities are employee training and motivation, online marketing, social marketing, loyalty program, and experiential marketing.
Therefore, proportion of marketing budget invested in event marketing.
By implementing event marketing, company want to increase sales, strengthen brand awareness, differentiate from competitor when launch a new product, educate consumer, train employees, etc.
Event marketing provides the greatest ROI when compare to other tactics such as mall marketing or guerilla marketing, and other traditional marketing.
Why it’s stated that event marketing provides the greatest ROI? Because it’s powerful tool to attract new customer and keep existing ones to loyal.
Example of the event marketing is trade-show. Trade-show is used at very beginning of the sales cycle as a way to build interest among the target audience and provide education about feature product and service.
How to measure event marketing to prove that this event succeed or not? We can measured at monitoring sales increases, lead quality and quantity, on site survey, traffic counts, post event survey, audit, consumers and media impression.
It’s enough for today. Have a nice day.
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My Update knowledge about Event Marketing theory
In the last writing, I've explained about conventional marketing. I wrote about the related thing to conventional marketing. It is event marketing.
The definition of event marketing
Event marketing is a promotional occasion performed to attract and involve a company's target audience. (Definition from Tom Duncan in his book "Principles of advertising and IMC")
Why is Event marketing so effective?
Event marketing is one of the powerful way in disseminating a message by engaging customer to involve in a particular event.
Event marketing can be so effective when the event has an good impact and the event is so memorable for all participants including customer and potential customer.
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