There are a lot of techniques to build brand reputation which I will discuss here. But before reading further. you can read my previous article information about reputation marketing for a better understanding about how importance a reputation in your business.

What is brand?

I just want to remind you what is brand. A brand is a representation of your business when you make a relationship with people. Nowadays, internet has had a crucial point to build online-relationship with other people like your prospect, competitor, partner, buyer, and loyal customer.

Building good brand reputation means creating a positive image of your brand. The higher a positive image, the better your brand reputation. What is the example of positive image? The examples are:

- Positive mention or status of your brand in social media like Twitter, Facebook, etc.

- Good sentiment is higher than negative sentiment in social media.

- If you type your brand in search engines, it will show a good review or comment at several websites or blog on page one.

How to manage brand reputation

1. Customers first.

 

The first thing you must consider is customer. It means you have to reveal what your customers want. Reflect about what thing will inspire your customers when you start formulating marketing strategies.

2. What makes you unique.

Think all points creatively that make your brand unique, such as your services, products, packaging, treatment, programs, etc.  If you succeed determining what things make you stand out among the rest, you can make your brand reputation better.

One item which you should consider is a logo. A logo is your brand identity that can make emotional engagement with your consumer and can make your potential customer interest to make engagement with you. 

3. Consistency.

Once you build a brand, you build a relationship with your consumer. So you have to deliver consistent messages to your potential customer and current consumer so that they can understand your message thoroughly.

4. Securing your brand name.

If you do not claim your brand name in all channels like domain name, business name, social-media page site, and so forth, people can use your name and they have a chance to misrepresent you online.

There is tool to check whether your brand’s name has been available or not, the tool can be seen on http://knowem.com

5. Investigate your brand name.

You can audit your brand reputation, how people mention your brand, whether negative content or positive content in search engine like Google or Yahoo by typing your brand or phrase related to it on these search engines, you can also listen how people mention you in social media site, etc.

One tips I tell you regarding monitoring your brand is, you can use Google Alerts for free to set a notification of your brand name or phrases you want to monitor, so that you can easily monitor your reputation here.

You can track and monitor your reputation with these tools below:

a. Cyfe at http://cyfe.com

b. Socialmention at http://www.socialmention.com

c. TalkWalker at  http://talkwalker.com

d. Trackur at http://www.trackur.com/

And many more, you can choose some of these tools which are suitable for you.

6. Respond from feedback.

Performing business without complaint is impossible. There must be any complaints, even though very little one. The thing you must concentrate is, how you handle and respond a negative feedback, negative sentiment, or negative content.

Minimize the worst thing that can happen by making an effort to respond the complaint quickly, appropriately, and kindly manner. 

Responding with defensive manner and angrily action can make your brand reputation go down easily. Once you get a bad image from people, it is hard to recover your brand image.

As I told you before, tips to eliminate negative content in page one of search engine like Google is, you have to always update your content, tell your good story, and share your content to social media sites. It can make your positive content appears in page one on search engine and make some bad reviews go away from page one. 

It is better to read the related article about reputation here at effective ways for building a business reputation.