I've summarized the information all about digital marketing. It is dedicated for you who want to pursue digital marketing career or for you who want to know more about digital marketing world.

Before showing you the information, I recommend you to read my previous article what is digital marketing. Once you read, you can continue on this post.

Below are the digital marketing information summary:

• Digital marketing is all about influencing people's purchasing decision using the power of digital media (internet).

• Digital marketers must provide helpful information to establish online presence and brand awareness, bring more people to digital home (apps, website, social media page, email lists, etc), and converts them to paying customers.

• Digital marketers must be able to :

1. perform market research, analyze the data, draw conclusion, to create strategies and make some improvements for reaching both potential customers and current customers.

2. leverage several communication tools to comprehend and deliver the information to the right people at the right time.

• The basic skills that digital marketers must have:

1. Strategy.

By understanding the right strategy, digital marketer can utilize various marketing tactics that are related to his business goal.

2. Analytics.

By comprehending analytics, digital marketer can track and measure the campaign, whether the campaign works well or not. Additionally, he also can make some improvements and leverages the strategy.

3. Market research.

Digital marketers must understand market trends and reasons behind these trends.

4. Consumer behavior.

Knowing consumer behavior is an essential skill for digital marketers. By mastering this, he can develop some contents based on consumer behavior.

5. Content marketing.

Content is digital asset that is used by digital marketers to engage with customers.

Example of content: text (blog post, status in social media site), email, images, video, audio, ebook, infographics, etc.

To dissseminate the content and reach more audiences, digital marketers should understand: SEO, PPC/SEM, Social Media marketing, email marketing, inbound marketing.

• Common activity examples of  Digital Marketers:

1. Promoting product/service (or raising brand awareness) on the digital media, such as: website, social media page, etc.

2. Creating variety of  promotion tactics, such as: seo, sem, inbound marketing, etc.

3. Develop information of the company, product/service, etc., and distribute them through digital media.

4. In some companies, digital marketers work scopes comprise marketing, advertising, and public relations (especially engaging with audiences via digital media like social media site, etc.).

5. Doing research, developing KPI and it's metrics, tracking & measuring marketing campaign, making improvement based on the campaign result.

• For the Beginners, the must have knowledge in digital marketing are:

1. Marketing basics, including conventional marketing and digital marketing.

2. Analytics, including analysis, marketing research, and decission making.

3. Content marketing, including content creation, curation, copywriting, creating content for multiple media and channels, and content management.

4. Social media marketing.

5. Communication and understanding Audiences behavior and segmenting.

6. Search engine marketing, including organic result (search engine optimization), paid result (search engine marketing/ppc)

7. Email marketing, affiliate marketing, traffic generation, lead generation, blogging, vlogging, etc.

8. Campaign testing, like A/B testing, multivariate testing, and campaign optimization.