I have written about the importance of social media marketing . I have stated that nowadays people are on social media. When I asked several people, they have minimum two accounts of social media like Facebook, Twitter, Instagram, and so on. With the essence of social media, sharing each other, now every company agree that social media is good for gaining leads and awareness.

But, there is a hardest point to implement social media marketing. What is the hardest part? The tough part of social media is to reach people, make him loyal, and make them want to share your information to their relatives.

Now, you understand the crucial part of social media. The hardest challenge implementing social media marketing is to create a great content of information that has the potential of becoming viral. With this big challenge, that's why many companies focus on their social media existence and hire a professional such as social media marketing manager to handle this.

There are several kinds of job in social media marketing. Some professional only focus on making analysis. They analyze what content works and what content doesn't work. What content has the potential of becoming viral and what content has not. They perform some trial and error processes. So they know what time they should post the status update on Facebook Page, what time is the best to post tweet, what type of communication style should they deliver to the crowd, and so on.

Some professional focus on creating content, such as : video, podcast, text, and so forth. The substantial of their goal is to make an engagement to the customers, prospects, and others. They responsible to respond people to make interactive communication become more engaging.

Some professional focus on managing campaigns. Their main responsibility is make the number of fans or follower to increase. They focus on making high conversion to get more sales.

Because of there are several types of job in social media marketing, generally they work as a team and lead by social media marketing manager.

I will recap these. One of the social media marketing goal is making communication more engaging. The one step to be performed is build good relationship. You should become their friend, and as a partner you should support them and enjoy their happiness together. So they trust you. Then they will recommend you to their friend, family, and others. This is what we called Word-of-mouth. This is the essence of social media marketing.

I realize this is not an easy job because you have to have a lot of time and need more resources. But, if you perform it step by step and persistent , I believe you can achieve the main goal of social media marketing.