This article is about marketing automation explained. The article contains marketing automation basics which is divided with six sections, they are:
1. What is marketing automation software.
This section will explain marketing automation definition.
2. Marketing automation in marketing system.
3. The most known features of marketing automation software which are used by people.
4. List of marketing automation software’s feature.
List of more complete features.
5. How to choose marketing automation tool that is suitable for you.
Step how to decide which marketing automation tool that is effective for your business.
6. Marketing automation software vendors / marketing automation provider.
List of marketing automation application provider that you can observe, so that you can try them first before buying one of them.
I hope you will get understanding about this thing once you read this article. Happy reading. Let’s go to the first paragraph below.
If you run marketing best practices and getting excellent results, I am sure you will scale up your action for growing your business, such as: add more target market, increase the production, etc. To do that, it requires tools to facilitate your actions, for example: marketing automation tool.
What is marketing automation software?
Marketing automation software is a package of software which carries out a set of basic marketing tasks, such as: leads generation, lead nurturing, email marketing, social media marketing, and performs some simple metrics reporting.
The Characteristics of a Marketing Automation Expert from RingLead
Now, I will continue on the current subject in this article.
Marketing automation software in marketing system
In the beginning, marketing automation software is built for particular marketing activity only, not for all marketing activities in the marketing system. For example: auto responder and mass email in email marketing activity, automatically deliver your content to social media site once you update your blog’s content, etc.
As time goes by, one by one marketing activities can be set automatically, such as: perform particular action after triggered by certain condition that you define, like sending an offer to potential prospect based on leading score ( prospect’s behavior ).
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Now, I will continue on the current subject in this article.
The most features of marketing automation software which have been used
Many marketers use marketing automation tool/software for:
1. Lead management.
Start from lead generation, lead and/or customer nurturing, lead scoring to choose who are the sales-ready prospects.
2. Automate workflow process.
Work flow which can be automated is defined in the marketing automation tool, for example: send triggered email messages based on visitor behavior on the websites ( engagement rate in website, like page per views, click a button, sign up, open an email, etc. )
3. Analysis.
People use marketing automation software to analyze a report, so that they can improve current marketing strategy or repeat a successful marketing strategy.
List of marketing automation tool features that can be utilized for your marketing activity
Beside the features that I have mentioned above, below are marketing automation tool feature:
- Lead Management: lead generation, lead nurturing, lead scoring.
- Email Marketing: list building, auto responder, triggered message, and analytics.
- Landing Page Creation and Optimization: A/B test, tracking, monitoring.
- Social Media Features: content delivering, reach analysis, customer engagement.
- Data Management: contact list, historical data, data analysis.
- CRM Integration: converge current CRM software.
- Reporting and Analytic: deep analysis for decision support.
- Services and Support: customer engagement, help-desk, trouble ticket system.
- Content management: content curation management, content delivery.
How to decide marketing automation software vendor that is suitable for you?
These are steps to make you easy to choose which marketing automation software vendor or marketing automation provider. Please check the things below:
- Observe your current business condition, your needs, your budget and your goals.
- Explore several software that are available, and then compare them based on your business condition and your fundamental need.
- Install free trial several marketing automation software, explore them, and ask an advice from your mentor.
- See user reviews for that software.
- Once you find the suitable software, use a paid version.
Examples of marketing automation software vendors
Below are list of marketing automation software provider. You can read the list, go to their website, explore them, and try them.
1. Hubspot
Hubspot can build automated workflow, start from setting a goal up to measure performances. This tool performs automation sending email to targeted audience based on criteria you set from contact database. It is the most known software among digital marketer.
2. Act-On
Act-on allow you to automate lead nurturing (automate email to prospect over a set amount of time by providing relevant content based on prospect’s data), manage automated lead scoring, manage the list, and send an offers that are triggered when someone do a particular action.
3. Infusionsoft
You can save time by automating repetitive work such as send emails, voice broadcast, and so on, based on date, time, and behavior. You can automate the process easily with visual campaign builder in Infusionsoft.
5. eTrigue
eTrigue is utilized to converge email system, lead nurturing, visitor tracking, campaign management, and reporting in one solution.
6. Spokal
As a small business owner, I really like Spokal features. Spokal can be integrated with your current Wordpress blog. It allows you to automatically pick great items of content, automatically distribute your content to social media, automatically perform A/B test for your blog title so you can see what title is working best on your social stream then automatically swap your title based on the good result. Not only that, you can automate sending email based on user criteria you have set, such as: user who are highly engaged with your blog (interaction with several pages, email opens, click, etc.
VerticalResponse can be utilized if you focus on email marketing. It is good for small business owner, because it offers free to use if you have contacts less than 1000. This email automation tool ( auto responder, etc. ) deserves to be tried by small business owner or beginner marketer.
8. Marketo
With marketo you can create and automate campaign across all your marketing channels. In addition to this you can measure engaging campaign easily too.
In the marketing automation product, there are items that you can utilize. They are search marketing, landing pages, website monitoring, social marketing, email marketing, engagement engine, scoring, CRM integration, sales intelligence, analytics.
I think this software has more complete features than software I tried before. Do not worry, you can try this software for free by requesting free trial. Once you find this is suitable for your marketing strategy, you can buy it.
9. BlueCamroo
BlueCamroo let you setup workflow rules to automate your routine process. It has API so that you can integrate third party application to get data in and out of BlueCamro.
10. Eloqua
Oracle marketing cloud that provides you marketing automation tools is one of the marketing automation software you should consider.
11. GreenRope
GreenRope combines CRM with marketing automation, therefore you can connect your marketing and sales processes using CRM workflows. Automation items are: auto-responders, drip campaigns, sales alerts, event check-ins, process abandonment, video.
12. SalesFusion
Salesfusion is marketing automation software solution which is built on CRM database. Key function in this software are lead capture, lead scoring, email campaign, website visitor tracking, and web analytics.
13. Pardot
Marketing software that allows you to automate your marketing communication program and make your marketing and sales team optimize the marketing process, such as: email marketing, lead generation and nurturing effort, and reporting.
14. SaleMaker360
Salemaker360 is cloud based technology marketing software that help you with your marketing activity start from drag-and-drop landing pages creation, behavioral triggered lead nurturing, email marketing, social marketing , and web analytics.
15. Mautic
Mautic is free and open source marketing automation to lead nurturing, tracking, marketing campaign, dripflow programs, landing pages, social media monitoring.
I really like this marketing automation software, thank you Mautic. I can try and practice a lot here for free.
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