My experience in the business world shows that many companies ignore making a good marketing plan and really could be applied. Most of them think that without a detailed marketing plan, they could sell their products well. When at a certain point, when facing various difficulties in evaluating sales, forecasting, to compete with other products, they realize the importance of marketing plans.

Articles (a series of marketing plan) is written because everyone and part of a company that wants to advance must be able to identify the advantages, disadvantages, and issues clearly to their company, the company must make a good marketing plan and can be applied. A good marketing plan has capable of reflecting the mobilization of the entire company, so the company can plan the provision of financial support and other necessary things.

I accidentally entered some of the theories of marketing experts that can enrich our insight, and who knows the theory that you can modify to your company's interests.

The growth of global era trade and competition between firms are more stringent and stoning, every company would has to enhance the competitiveness of companies by making an accurate marketing plan, efficient, effective and strategic. It is increasingly apparent prosecuted because of declining economic conditions in this country which results in lower purchasing power of people - people more thorough and careful in spending their money. This article series presents a marketing plan step by step process of developing the perfect marketing plan based on experience. By reading this article, company officials are expected to gather feedback and insights that can support them in their policy and steps to maintain and if possible to develop products or services they offer.