As I mentioned before in a previous article Marketing information system for beginners , develop marketing information system is a must because of tight competition and who will win is the one who gives outstanding services and has a better understanding of the customer’s precise needs.

Also, I have mentioned that Marketing Information System comprises people, procedures, and tools or machines. 

We can say this tool as software or application so that I explain about marketing information system software also.

Component of Marketing as an Information System 

It is stated in Wikipedia here, according to Robert Harmon (2003), the components are:

1. User interfaces

The user interfaces are for managers or decision-makers or any user who uses the system.

The design of the system or software user interface vary depending on the goal and vision of the company.

2. Application software

This is the software that I will explain in this article. The software is used to mechanically collect, manage, analyze data, then give a report to the user for marketing decisions.

3. Database marketing

Marketing database system in which data are collected, managed, and stored.

4. System support

This component is dedicated to manage and maintain the system. They will troubleshoot the system if there is any error to keep the system up and running well.

Examples of Marketing Information System Software

Before I state the sample software for developing marketing information system, I will give you essential thing below:

Marketing information system is a tool or any application which can deliver flow of information to support and enhance marketing daily activities in your company. 

The information flow is from collecting the data, analyzing the data, and finally delivering a special report.

So, with this basic definition thing. We can understand software that is needed for developing marketing information system is varied, from very simple software like any spreadsheet software such as Microsoft Excel up to complex customized software based on demand.

Below are the marketing software examples

1. AdSightPro Explorer

This software are dedicated to marketing and sales team especially for Facebook & Instagram advertisers.

AdsightPro explorer help the FB & IG advertiser finding hyper-targeted interests. 

The ultimate feature of AdsightPro is to find hidden interests which are hidden in Facebook Ad Manager. 

It’s 100% Facebook approved app and includes a slick easy-to-use interface that makes Facebook advertising a breeze.

Browse the following site to know what are the benefits you get by utilizing this software : AdsightPro Explorer

2. Salesforce

One of the famous marketing software based on cloud service is salesforce.  You can use this software for:

- sales and customer relationship management.

- manage email, website, mobile, and social media marketing.

- and so on

You can see more detail on the salesforce website.

3. Zohocrm

Zoho focused on Customer Relationship Management and can perform marketing activities automation. 

There are many features that can be implemented in your company in terms of marketing activities.

See the details about zoho crm features here.

4. Microsoft Digital Marketing Center

I am interested in this tool because it is powered by artificial intelligence, business owners can quickly optimize and automate digital marketing plans across a variety of platforms, including Microsoft Advertising, Google Ads, Facebook, Twitter, and Instagram.

You can try the software to manage your campaign both in paid search and social media ads.

Recap of marketing information system software

Now, you have understood that you can use marketing software based on your goal and need.

As  a small business practitioner,  you can use very simple spreadsheet software to analyze the data and get the report. 

You can use paid softwares that are known like I mention above. But, if you have complex demand you have to develop customized marketing software.