Effective marketing activities with cloud computing

For small businesses, they often face budget management problem. As decision makers, it will be hard to decide whether to allocate funds for IT infrastructure or placing on marketing or advertising activities.

Don't worry about this. Now the problem will be reduced, it means the budget for IT infrastructure will be reduced. You will no longer need to buy, maintain, and upgrade servers, mail servers, database servers, storage servers, application servers, manage a network between computers and mobile devices such as tablets, mobile phones, and so on. Why? Because cloud computing technology provides a service as I mentioned earlier.

Why do I say to use cloud computing you will spend less money? The answer is because you pay only for the service you use (pay per use). Are you confused? Ok, I will illustrate you that billing models of cloud computing is like electricity billing, which pay based on usage. So if your company only uses a particular service which is your main activity like CRM or other business process, then you only pay special service which you use.

What is the relation between cloud computing and marketing?

During its development, small companies usually require tools to manage its resources effectively. If your company getting bigger or gain more consumer or you want to increase customer loyalty, I am sure you really need an application or software related to these.

Here, I will give an example of cloud computing services offered by salesforce. There are many applications for sales and marketing. In addition, there is an application on its website marketplace offering on sales performance management applications, and others.

I am interested in cloud service about sales and marketing. One of the functions is to engage customers everywhere. Its features include:

-Social Presences from 5 up to 50
-Listening-social mentions from 20K up to 7.5M mention
-Social media optimization for increasing engagement

That's one way to make more effective marketing activities,  by implementing cloud computing technologies.

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