An entrepreneur must create new customers and retain old customers. How to achieve it? The answer is to sell products or services that consumers want at a reasonable price. How do you find a product or service that the customer wants? The answer is to understand consumer behavior.

What is the advantage of knowing the behavior of the consumer? The advantage is that you can formulate appropriate marketing strategies based on consumer behavior. If compared with the fishermen, to success in fishing ,the fisherman who must knows the location where fish preferred, and he focused spread bait in there, rather than spread bait in every place.

After talking to consumer behavior, of course you will ask, "what is the consumer behavior? “. Many definitions issued by marketing experts. Here I just explain in general terms, consumer behavior is a complex psychological measures in the form of the typical behavior in order to obtain information about the products, gain product and using it, as well as thoughts and actions to make a decision whether to make a purchase again or buy a other product .

If  you know the consumer behavior, then you can provide the right solution to prospective customers thereby increasing the conversion of purchase. In addition, the you can certainly retain customers, because customers are satisfied by the solution offered by you.

What behavior of consumer should be known by entrepreneur?

1. Consumer behavior in getting information about your product.

2. Consumer behavior in making purchasing decisions.

3. Consumer behavior in using your product.

4. Consumer behavior in why they do not buy your product

5. How do their actions in filing a complaint or dissatisfied with your service

6. How useful are your product in consumers perspective.

7. How big is customer satisfy using your product

If you do not have a strategy to know the consumers behavior, it is time to make it.