I've told you about marketing research in previous articles which title is marketing process. One of marketing research step is making a questionnaire. Online marketer perform evaluation by asking, “ is my website optimized for search engine?” or “what are the fundamental reason people use my website?”
To answer questions above, we can make some research through making questionnaire, get answer, and perform analysis.
Below are samples of question:
To answer questions above, we can make some research through making questionnaire, get answer, and perform analysis.
Below are samples of question:
- Who is your target audience? Please describe demographics such as age range, lifestyles, buying behavior, attitudes, and so on.
- What are the top reasons people use your site?
- What is your strategy for marketing online and how does it fit into your overall marketing plan?
- Is generating revenue from the web an important part of your business model?
- What type of marketing activities are you currently doing online? For example, pay-per-click marketing, opt-in email campaigns, etc.
- On a scale from 1 to 10, how would you rate the success of your marketing activities online?
- Do you have any specific goals for your organization’s online marketing?
- Are search engine rankings important to your business?
- Is your site optimized for search engines?
- Do you use any analytic on your website? (Analytic = how many people see your site, what browser they use, etc.)
- Do you perform any email marketing?
- If you do perform email marketing, please describe strategies, frequency, measurements, and so on.
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