This article is resuming from article before (marketing process , part 1).

Placement

why is placement important in marketing process? A customer will not likely purchase a service or product unless it can be relatively easily accessed. Placement helps make the purchasing process for a customer easier and more convenient.

Placement is how the marketer connects the products or services with the customer—the easier, more convenient, more accessible the product or service may be, the more likely the customer will purchase the product or service.

In this era, may be placement of product is not problem anymore. Someone can sell books and use their web site as his market place. But some products or services still need right placement in order to consumer can easily gain the products or service.

Value Chain

All of the aforementioned parts of the marketing plan cannot be carried out to the full level of effectiveness without all areas—a value chain—working together. Generally, the value chain includes the below activities:

·         Inbound logistics—bringing raw materials into the business.

·         Operations—management of processes to create the product or service for the customer.

·         Outbound logistics—the means for getting the product or service to the customer (for example, distribution systems and shippers to get products into retail stores).

·         Marketing and sales—creating value.

·         Service—aligning customer expectations and the performance of the product or service.

·         Firm infrastructure—the organization of the firm to maximize service to the customer.

·         Human resources management—creating a structure for the people in the firm, which includes recruitment, training, retention, and compensation of employees.

·         Technology—using technology to maximize service, thereby enhancing customer value.

This is end of a marketing process article.