Yesterday, I wrote about corporate identity which one of the discussion is logo and brand. In this article we will discuss about the brand marketing. Brand marketing is the art or creativity to make a positive impression on prospects. Brand marketing is an active process in order to build a positive image and identity your company in the market.

Brand is a name, term, symbol, design (or combination of them) and are intended to identify goods or services of your company. The point is to differentiate your company with other companies.

Fundamentally, branding is not just to get customers from your prospect who would choose you, but also is to show that prospects see you as the only company that provides solutions to their problems.

It has been said above that brand marketing is an active process. Effective brand marketing is a comprehensive process to examine the market , build a positive image of your company in the market and then implement it at any time and at any place. In its application in internet marketing where prospects searching for products or services on search engines, if you build a good brand presented in search engine listings, then you will create a positive image to prospects so that you have high conversion.

To implement brand marketing, there are things that must be considered:
- Conduct a research for the target market, to collect whatever information the prospect needs and wants.
- Benefits from your product or it could be with your product features, that is to say what benefits and features that makes the prospect choosing your products.
- Presentation of the brand, which is designing a brochure or a web page that makes a positive impression of your company.

A brand is firmly entrenched in the minds of consumers is a great asset for your company. You can create these assets in online and offline. For marketers, creating a strong brand both online and offline is a challenge. Because strong brands not only influential for this moment, but also the brand must be maintained in order to remain strong until the next time.

In conclusion, a good brand is to:
1. Provide a clear message to the prospect or customer
2. Description of your company's credibility
3. Creating an emotional connection with your prospects or customers
4. To motivate potential buyers to purchase
5. Build user loyalty