Marketing is a very important concept that must be implemented by companies for potential customers know about their products and services. I've written about a career in marketing  and marketing job description . To achieve success career in marketing, you must have skills which I will explain below. In addition to adequate knowledge in the field of new product development, marketing communications, branding, positioning, marketing, marketers must understand the concept of database marketing and basic IT. 

Here are the skills set:

Fundamental skill  of marketing management
-Understand the concept of differentiation and positioning
-Got a good idea of the various marketing communication strategies such as advertising, sales promotion, public relations, direct marketing and sales personnel.
-Have an understanding of the steps in the construction of channels such as internet marketing, network of distributors and retail dealers .
-Understanding of various aspects of logistics such as transportation, distribution, warehousing and packaging.

Skill in the field of research
-Understanding the basic statistical methods, graphical methods and analyze market conditions, data and information.
-Understanding of statistical and mathematical techniques.
-have an ability to apply marketing research with a variety of approaches and methods .
 

Skill in Finance
-Have enough knowledge about production costs and product prices.
-Understand the sales  budgeting method, marketing costs such as taking care of routine expenses and discretionary.
-have an ability to analyze basic balance sheet and parts of accounting report.

Skill in IT field
-An understanding of online marketing process.
-Understanding of enterprise resource planning  (ERP).
-Understanding of email marketing.
-Understanding of marketing tools and marketing software.

Skills in the field of psychology
-Understanding of consumer behavior needs.
-Understanding-psychological subjects such as: motivation, learning, perception, attitude.
-Understanding social influence-buying decision factor.
-Understanding of communication-skills, online communication such as in social media and offline communications.


Article related to this : Soft skill in marketing