Establishing a good corporate identity is one of important marketing strategy.
What is corporate identity? the answer is a combination of many things. I wrote one of them,
corporate identity are: What does the company perfom, corporate behavior, and other things that show corporate identity. Every business institutions have their own identity. In conclusion, corporate identity is something that differentiates a company from another company.
In order for a company's brand and products exist in the mind of consumers, companies should establish corporate identity so that they can give a positive impression on consumers and corporate investor. Identity is also a character owned by a company. This identity was born from a fairly long process, including planning, structure and implementation very carefully. A company that make up its identity realize the importance of a positive image to attract consumers and investors.
One of the corporate identity of the most widely used is the logo. Having the logo is one of the most effective way in establishing the corporate identity. Things to remember is the logo must reflect the overall company. A computer learning institution should have a logo that represents the computer, such as monitor, CPU, keyboard, etc. The corporate logo is a graphic representation which is used to advertise your services. Company logos must be easy seen and understood. Because the logo represents your company, it is not advisable to create a logo based on the logo of another company.
Company value
To succeed in shaping the identity of the company, a company must apply the identity in the organization. Companies should set standards, can be in the form of a list of values and corporate policies to transform into companies that they want.
For example, a car wash service companies want to be recognized in terms of service and friendliness. The company should invest in things that are very stringent recruitment and training. All employees must be trained in both skills and behavior to provide quality services such as being pursued by the company.
When the company has decided to establish his identity, then the application should be consistent in every circumstances. Consistency play an important role because it will show the client that the quality service company can provide with the same quality from time to time.
Example: a freight forwarder company with the tagline "always on time".
Of course, companies must fulfill what is written in the tagline because consumers will very much hope so. The implementation should be consistent, so if you can meet and satisfy customers, you will get praise from consumers, if not you will get a bad reputation.
Company above shall strictly implement the "Always on time" as a parameter of delivery.
Companies that apply the identity in a planned and consistent program will be more superior than others. In conclusion, the corporate identity as well as build a good impression on clients, once you build up trust, then the next thing you should do is maintain it.
Next, I will discuss about brand marketing.
One of the corporate identity of the most widely used is the logo. Having the logo is one of the most effective way in establishing the corporate identity. Things to remember is the logo must reflect the overall company. A computer learning institution should have a logo that represents the computer, such as monitor, CPU, keyboard, etc. The corporate logo is a graphic representation which is used to advertise your services. Company logos must be easy seen and understood. Because the logo represents your company, it is not advisable to create a logo based on the logo of another company.
Company value
To succeed in shaping the identity of the company, a company must apply the identity in the organization. Companies should set standards, can be in the form of a list of values and corporate policies to transform into companies that they want.
For example, a car wash service companies want to be recognized in terms of service and friendliness. The company should invest in things that are very stringent recruitment and training. All employees must be trained in both skills and behavior to provide quality services such as being pursued by the company.
When the company has decided to establish his identity, then the application should be consistent in every circumstances. Consistency play an important role because it will show the client that the quality service company can provide with the same quality from time to time.
Example: a freight forwarder company with the tagline "always on time".
Of course, companies must fulfill what is written in the tagline because consumers will very much hope so. The implementation should be consistent, so if you can meet and satisfy customers, you will get praise from consumers, if not you will get a bad reputation.
Company above shall strictly implement the "Always on time" as a parameter of delivery.
Companies that apply the identity in a planned and consistent program will be more superior than others. In conclusion, the corporate identity as well as build a good impression on clients, once you build up trust, then the next thing you should do is maintain it.
Next, I will discuss about brand marketing.
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