Fundamentals of Search Engine Marketing

One of the best tools that help your company to get more sales on the internet is the search engine marketing. Why? because many people use search engines to find things they need, so if your website is listed on the first page of search engines, there is big possibility they will go to your website.

But, for increasing the sales, appear in the first page in Google is not enough. You have to employ the web with appealing headline and content then create good call-to-action so that the conversion (audience who buy your product) is high.

The term of search engine marketing is familiar for beginner marketer. The ultimate meaning is market your product or service via search engine.

There are two segmentation in search engine marketing. They are SEO (search engine optimization) for organic search and ads (for example Google adwords). Both part have the same purpose, that is: to display your web in the search engine when someone search something.

Best practices that can be implemented for effective search engine marketing:

1. Create content that is user friendly and search engine friendly

If you have implemented SEO (Search Engine Optimization) to your website, the search results on search engines can make your website on the first page. However, on the first page of search engines is not enough. A good content should also be required for high conversion occurs.

In 2014, Google implement new algorithm that is "hummingbird". The key point for this technique is semantic search. For this reason, you must create content based on this new algorithm. 

You can learn about Google semantic search here.

2. Develop strategic marketing plan integrally and comprehensive.

Search engine marketing is just one alternative of many your marketing ways on the internet. Implement the strategy and create a performance indicator for this. Focus to implement activities that have a good performance. Run a few best practices in the field of internet marketing, do the measurement. After that focus on steps that have a good indicator.

3. Add marketing strategy on social networking.

Social networking is a relatively new phenomenon that has a huge impact on how people use the internet. The phenomenon of people now are sharing information on social networking media. Take part in this network actively. So the site will give you high quality inbound link.

4. Social networking in the form of pictures and videos

Video marketing is one strategy of search engine marketing. A video will attract more attention than text and images. With websites like YouTube you have the opportunity to reach millions of viewers worldwide. By posting your content in the form of moving images you will approach your prospect in a unique way. Free editing tools has been available on the internet to create and edit video content.

You can try best practice above . May be very effective at this time, but with the development of search engine techniques above techniques may become ineffective. So, stay up date.