My experience in the business world shows that many companies ignore making a good marketing plan and really could be applied. Most of them think that without a detailed marketing plan, they could sell their products well. At a certain point, when facing various difficulties in evaluating sales, forecasting, competing with other products, then they realize the importance of marketing plans.

These articles (a series of marketing plan articles) is written for everyone and part of a company that wants to make an improvement must be able to identify the advantages, disadvantages, and issues clearly to their company, company must make a good marketing plan and can be applied. A good marketing plan and fully capable can reflect the mobilization of the entire company, so the company can plan the provision of financial support and other necessary things.

I accidentally entered some of the theories from marketing experts that can enrich our insight, and who knows the theory can bemodified to your company's interests.

The growing era of global trade and competition among companies become increasingly tight and sharp, every company has to enhance the competitiveness of companies by making an accurate marketing plan, efficient, effective and strategic. It is increasingly apparent prosecuted because of declining economic conditions in this country which results in lower purchasing power - people more think more thoroughly and careful in spending their money.

This article series presents a marketing plan step by step process of developing the perfect marketing plan based on experience. By reading this article, company officials are expected to gather feedback and insights that can support them in their policy and steps to maintain and if possible to develop products or services they offer.

PS: This is a first article of Marketing Plan articles
See Marketing plan series (2)